Nifty Lifestyle Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President and CEO: Takashi Narita; Securities Code: 4262; hereinafter 'the Company') and its consolidated subsidiary GiRAFFE&Co. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Hiromitsu Yoshizawa; hereinafter 'GiRAFFE&Co.') are pleased to announce that they have agreed to a comprehensive partnership with ACSHU Co., Ltd. (Headquarters: Yokohama, Kanagawa; Representative Director: Jun Arase; hereinafter 'ACSHU'), a company developing cutting-edge solutions in the AI technology sector. The partnership aims to expand user value through the application of AI technology.

Background and Core Concept of the Partnership Agreement

In today’s rapidly evolving technological landscape, where choices are abundant, it is increasingly difficult for users to identify what is truly the best decision for themselves. Under its mid-term management plan 'XPANSION 2030,' the Company has positioned its vision as 'a company that supports decision-making in the 100-year life era,' striving to deliver value aligned with diverse lifestyles.

This partnership is founded on the core concept of 'Empathy and Technology × Happy Lifestyle Decisions,' which deeply resonates with the Company’s purpose. Rather than pursuing mere convenience, the three companies will integrate their respective strengths around 'empathetic AI technology'—AI that understands individual users’ emotions and lifestyles—to further expand the value they provide, aiming to realize a society where everyone can make confident, personally fulfilling decisions about their happy lives.

Strengths of the Three Companies and Their Roles in the Alliance

Through this partnership, the combined strengths of the three companies will create innovative user experiences unlike any seen before.

Roles and Vision in the Alliance

ACSHU Co., Ltd.

(AI Technology)

Provision of advanced AI technologies and proprietary algorithms.

Guided by the vision 'to advance Japan’s IT through sincerity and technology, creating a rich IT society,' ACSHU will develop AI engines capable of uncovering users’ latent needs.

Nifty Lifestyle Co., Ltd.

(Service Platform)

Provision of a robust service infrastructure that supports meaningful 'daily choices.'

By integrating AI into its housing search services that align with user behavior, the Company will enhance the quality of everyday decision-making.

GiRAFFE&Co. Ltd.

(Planning & Marketing)

Advancing strategic planning and marketing to deepen the connection between users and products.

With a high vantage point (Giraffe) (※), GiRAFFE&Co. will serve as a bridge, delivering the value of technology to users as 'moving experiences.'

Future Outlook and Specific Initiatives

The Company will launch joint projects with both partners, focusing on the following areas:

① Joint Development of AI Solutions that 'Learn Empathy'

Building next-generation AI systems that go beyond simple data matching to deliver 'comfortable recommendations' aligned with users’ emotions and context.

② Creation of New User Experiences (UX) in the Lifestyle Domain

Implementing ACSHU’s AI technology into the suite of services operated by Nifty Lifestyle. Leveraging GiRAFFE&Co.’s planning expertise, the companies will develop new service designs that enable users to intuitively make 'happy choices.'

③ Marketing Communications Centered on 'Happy Lifestyle Decisions'

Across the entire organization, the companies will conduct warm, human-centered brand communications to ensure that the benefits of technology can be safely and comfortably enjoyed by everyone.

Comments from the Representatives of Each Company

Jun Arase, Representative Director, ACSHU Co., Ltd.

'We are confident that our core strength—AI technology—will evolve into truly 'human-centered technology' when combined with Nifty Lifestyle’s outstanding service platform and GiRAFFE&Co.’s exceptional planning capabilities. Together, the three companies will swiftly shape a future where empathetic AI supports people in making happy life choices.'

Takashi Narita, President and CEO, Nifty Lifestyle Co., Ltd.

'Supporting optimal decision-making in the face of ever-changing user lifestyles is our mission. By joining forces with ACSHU’s advanced technology and the creative power of GiRAFFE&Co., a member of our group, we aim to deliver new value that allows our users to genuinely feel satisfied, saying, 'I’m glad I chose this.''

Hiromitsu Yoshizawa, Representative Director, GiRAFFE&Co. Ltd.

'We are thrilled by the prospect of connecting cutting-edge technology with real-life services through marketing and planning, creating a significant impact on society. We look forward to delivering the emotionally resonant experiences born from the fusion of 'empathy and technology' to as many users as possible.'

Company Overview

Nifty Lifestyle Co., Ltd.

Headquarters: 2-46-1 Honcho, Nakano-ku, Tokyo 25F, Nakano-Sakaue Sunbright Twin

Representative: President and CEO Takashi Narita

Business: Behavioral Support Services

URL: https://niftylifestyle.co.jp/

ACSHU Co., Ltd.

Headquarters: 4-57 Onocho, Naka-ku, Yokohama, Kanagawa 5F Yokohama Onocho Building

Representative: Representative Director Jun Arase

Business: AI Solution Development, Research and Development of Deep Learning Technologies

URL: https://acshu.co.jp/

GiRAFFE&Co. Ltd.

Headquarters: 1-17-TFT, Kandasuda-cho, Chiyoda-ku, Tokyo 4F Awajicho Building

Representative: Representative Director Hiromitsu Yoshizawa

Business: AIO (AI Optimization) Solution Development, Technical SEO Consulting, etc.

URL: https://giraffe-co.jp/

※ Giraffe: Derived from GiRAFFE&Co.'s desire to view things from a high vantage point, like a giraffe

FACT BOX

  • Source: PR TIMES
  • Category: Partnership