What is the name and theme of the Shu Uemura pop-up event mentioned in the article?

The Shu Uemura pop-up event is called "shu sento," and its unique theme is a traditional Japanese public bath, known as a "sento."

When and where is the "shu sento" pop-up event being held for visitors to experience?

The "shu sento" pop-up event is taking place from Friday, March 27, to Thursday, April 2, 2026, at the "shu tokyo make-up box" flagship store.

What kind of experience can attendees expect at the Shu Uemura "shu sento" themed event?

Attendees can explore the world of base makeup, find their ideal products, and enjoy a warm, inviting atmosphere using all five senses within the public bath-themed setting.

Which members of &TEAM are participating in the "shu sento" event and in what role?

&TEAM members FUMA and JO are participating as "banto," which means bathhouse attendants, welcoming guests to the special "shu sento" experience.

What specific interactive feature do FUMA and JO contribute at the reception area of the "shu sento" event?

At the "bandai" (reception desk) area, FUMA and JO have recorded three distinct types of special voices that greet customers, with a different one played daily.

shu uemura Pop-up Event - &TEAM FUMA & JO Experience "shu sento" with a "Sento" Theme

Published Mar 28, 2026 5:58 PM ・ Updated Jun 13, 2026 6:36 PM ・ 4 min read ・ Source: PR Times

Shu Uemura is holding an experiential pop-up event "shu sento" with a public bath (sento) theme.

Shu Uemura, a makeup artist brand originating from Japan, is currently holding the pop-up event "shu sento" from March 27 (Friday) to April 2 (Thursday), 2026, where you can enjoy the world of base makeup that embodies the brand's artistry. The flagship store "shu tokyo make-up box" has transformed with a "sento" (public bath) theme, offering a special pop-up event where you can explore the perfect base makeup for yourself while enjoying a warm and inviting space using all five senses. The store, modeled after a sento, starts at the "bandai" (reception desk) area where you can enjoy special voices from the two "banto" (bathhouse attendants). From there, it's an experiential pop-up event where you proceed through the locker area, bathing area, sauna, cold bath, and powder room, enjoying activities in each area and discovering your ideal base makeup tailored to you. &TEAM FUMA & JO, members of the global group who welcome customers as "banto" (bathhouse attendants) at "shu sento," were among the first to enjoy the "sento" experience. FUMA and JO from &TEAM fully embraced their roles as "banto" at the "bandai" area, which serves as the entrance to the sento, and recorded special voices. There are three types of special voices, welcoming customers with a different one each day. Standing at the "bandai," the two, in their "banto" roles, commented to visitors: "We really want everyone to experience this excitement of entering a 'sento'" (FUMA), and "We hope you can enjoy the 'sento,' which makes your skin and mind feel refreshed just by being there, through our original voices" (JO). Moving to the bathing area, FUMA and JO entered the large "bathtub" photo spot, relaxing and chatting.

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Source: PR Times
Category: News

shu uemura Pop-up Event - &TEAM FUMA & JO Experience "shu sento" with a "Sento" Theme

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