Oisix Niigata Albirex Baseball Club is pleased to announce that Echigo Beer will be making a special appearance at the upcoming NPB Farm League Eastern Division official games against the Tohoku Rakuten Golden Eagles, held on June 20 (Sat) and 21 (Sun), 2026, at HARD OFF ECO Stadium Niigata.
While canned Echigo Beer has been sold at previous games, this will be the first time the beer is offered on tap at the stadium.
Four distinctive craft beer varieties will be available, including Koshihikari Echigo Beer, brewed with Niigata-grown Koshihikari rice, known for its crisp, clean finish and dry taste; Nonbiri Funwari White Ale, a relaxed and fluffy white beer; Flying IPA, featuring a citrusy aroma and bold bitterness; and Uruoi Hoppu no Horehore Ale, a smooth, hoppy delight.
Come and enjoy Japan’s first craft beer, Echigo Beer, right at ECO Stadium!
◾️ Game Overview
NPB Farm League Eastern Division Official Game vs Tohoku Rakuten Golden Eagles @ HARD OFF ECO Stadium Niigata
June 20, 2026 (Sat) – Game starts at 16:00 Presented by Shuushikai Medical Corporation, Niigata Tokime-do Home Clinic https://www.niigata-albirex-bc.jp/news/28850/
June 21, 2026 (Sun) – Game starts at 13:00 Alphas Group Thanks Day (Kitaku Day) https://www.niigata-albirex-bc.jp/news/28897/
◾️ Product Details
Beers on Sale:
- Koshihikari Echigo Beer - Nonbiri Funwari White Ale - Flying IPA - Uruoi Hoppu no Horehore Ale
Pricing:
- 16 oz: ¥800 - 4-Beer Tasting Set (7 oz each): ¥1,500
Sales Location:
Second booth from the front on the first-base side (joint booth with Yakiniku Oono)
Message from Echigo Beer Co., Ltd.:
We are honored to celebrate our 30th anniversary in February 2025. As Japan’s first local craft beer brand, we remain committed to brewing beers that bring joy to our customers. We hope this pop-up event will further energize and uplift the city of Niigata.
About Oisix Niigata Albirex Baseball Club
Oisix Niigata Albirex Baseball Club was established alongside the founding of the BC League. Since 2024, the team has participated in the NPB Farm League, with Oisix Ra Dea Co., Ltd.—a leading organic food delivery service—as its main sponsor. The club aims to become the team that develops the best players in Japan and the most delicious team in Japan. Starting in 2026, legendary pitcher Masumi Kuwata will join as Chief Baseball Officer (CBO), leading the club toward becoming a stronger, beloved, and preferred team.
Oisix Niigata Albirex BC Official Website: https://www.niigata-albirex-bc.jp/
FACT BOX
- Source: PR TIMES
- Category: Event