Oisix Niigata Albirex BC to Co-Operate 'NAMIX Fresh All-Star Game 2026' – Revitalizing Niigata's 14-Year-Return with Food-Centric Tourism

Oisix Niigata Albirex Baseball Club (operated by Niigata Professional Baseball Corporation, headquartered in Niigata City, Niigata Prefecture; President and CEO: Takashi Ikeda; hereinafter "the team") announces its collaboration with the Japan Professional Baseball Organization (NPB) to participate in the operational management of the "NAMIX Fresh All-Star Game 2026," to be held on Monday, July 27, 2026, at HARD OFF ECO Stadium Niigata.

Main Operational Responsibilities

The team will be responsible for the following key areas:

- Gourmet programs inside and outside the stadium - Dispatch of operational staff - Coordination for various events and stadium entertainment - Support for stadium back-office operations

Concept of Gourmet Programs

Leveraging the team’s vision of becoming “Japan’s most delicious baseball team,” we aim to go beyond simple food sales by creating an immersive “Niigata food tourism” experience within the stadium. Three major programs are planned for the event:

- Niigata Gourmet Tour: Sample premium local delicacies from across the vast region of Niigata in one day - Edamame All-Star: Share the deliciousness of Niigata, known as the “Edamame Kingdom,” with fans nationwide - Sake Fresh All-Star: A specialized program showcasing Niigata’s renowned sake breweries, home to the highest number of sake producers in Japan

Details of each program will be announced at a press conference and via press release on July 21.

Message from President Takashi Ikeda

We are honored that Oisix Niigata Albirex BC has been entrusted by the Japan Professional Baseball Organization to participate in the operational management of the "NAMIX Fresh All-Star Game 2026."

This marks the first time in 14 years that the event will be held in Niigata Prefecture.

As Niigata’s local professional baseball team, we will fully support this tournament where future star players will shine.

Leveraging our strength as “Japan’s most delicious team,” we are preparing programs that allow fans to fully experience Niigata’s gourmet food and sake throughout the stadium.

We aim to deliver the charm of Niigata not only to local residents but also to professional baseball fans across Japan, contributing to the success of the event through engaging programs and operations.

▲ Takashi Ikeda, President and CEO, Niigata Professional Baseball Corporation

Event Overview

Name: NAMIX Fresh All-Star Game 2026

Date and Time: Monday, July 27, 2026 – Game starts at 18:00 (Gates open at 15:00)

Venue: HARD OFF ECO Stadium Niigata

URL: https://npb.jp/freshas/2026/

About Oisix Niigata Albirex Baseball Club

Oisix Niigata Albirex Baseball Club is a professional baseball team established alongside the founding of the BC League. Since 2024, it has participated in NPB’s farm league, with Oisix Inc., a leading food delivery company, serving as the main sponsor. The team aims to become “Japan’s best-developing team” and “Japan’s most delicious team.” Starting in 2026, former professional pitcher Kazuhiro Koda will join as Chief Baseball Officer (CBO), working toward building a “strong, beloved, and chosen team.”