Nikkei Celebrates 150th Anniversary with Brand Video and Newspaper Ads

The Nikkei, Inc. (headquartered in Chiyoda-ku, Tokyo; President and CEO: Nobuhisa Iida) will celebrate the 150th anniversary of its founding on December 2 this year. Today, on July 16, a commemorative newspaper advertisement marking the 150th anniversary was published in the morning edition of the Nikkei newspaper.

The brand video, which has been airing on television since July 3, visually expresses the Nikkei Group's purpose: "Thinking and delivering—for a freer and more prosperous world." The video metaphorically represents the information provided by NIKKEI as light, illustrating the company's commitment to continuously refining the quality of information amid changing times, and striving to support better decisions and a brighter future for people. The newspaper advertisement features this same motif of light.

Watch the video here

・"Nikkei 150th Anniversary Brand Video: Thinking and Delivering" (30-second version)

・"Nikkei 150th Anniversary Brand Video: Thinking and Delivering" (15-second version)

A dedicated 150th-anniversary website has also been launched. Visitors can watch the brand video and learn about the meaning behind the anniversary logo and the commemorative initiatives.

Visit the anniversary website here

Guided by its purpose—"Thinking and delivering—for a freer and more prosperous world"—Nikkei will continue to provide high-quality, trusted information to readers and customers beyond its 150-year milestone.