Over 1,000 Groups Flock to Hands-On Accessory Shop 'luv lab' During Golden Week; Some Stores See All-Day Lines. First Kansai Location and IP Collaborations Planned

Ninevation Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Xuemei Lin), which operates the experiential accessory shop 'luv lab,' announced that during the 2026 Golden Week period, the three stores in Shibuya, Harajuku, and Yokohama Chinatown welcomed approximately 1,000 groups or more.

Customers lining up before the 12:00 PM opening (luv lab Chinatown Store)

A store where the line never stopped all day

At some stores, the queue continued without a break from the 12:00 PM opening until around 5:00 PM, with wait times of about one hour throughout the day.

On some days, more than 10 groups formed a line before opening,

resulting in an unusual level of activity with 'one-hour waits from opening to closing.'

From 'product consumption' to 'experience consumption'——

A consumption style that values the experience itself is spreading, especially among Generation Z. At luv lab, you can see young people choosing parts together with friends or partners, as well as parents and children finishing a single piece together.

Rather than 'buying' accessories, the experience of 'making' them is supported by a wide range of people as a place to share memories.

Future Outlook

In response to this reception, luv lab is proceeding with store expansion with an eye on opening in the Kansai region.

Currently, potential locations are being considered, mainly in the Kyoto, Osaka, and Kobe areas.

Furthermore, the company plans to actively engage in collaborations with IP content such as anime, characters, games, and artists.

Trendy custom keyboards (exclusive to luv lab Harajuku and Chinatown stores)

By combining luv lab's strength of 'the experience of creating your own item' with IP content, the company aims to deliver an even more special experience to fans.

Inquiries from companies and IP holders are widely welcome, including consultations for collaborations and projects, as well as requests for exhibition at various events.

Going forward, luv lab will continue to provide new experiential value under the concept of 'enjoy the time you spend making,' and will proceed with its expansion as an experiential entertainment shop across Japan.

luv Lab ◼️Official Website

https://luvlab.base.shop/

◼️Reservation Site (Shibuya store only)

https://tol-app.jp/s/luvlab

◼️Official SNS

Shibuya Store Instagram: https://www.instagram.com/luvlab_shibuya/

Yokohama Chinatown Store Instagram: https://www.instagram.com/luvlab_yokohamachinatown

Harajuku Store Instagram: https://www.instagram.com/luvlab_harajuku

【Company Overview】

Company Name: Ninevation Inc.

Location: 902 Aoyamadai Building, 2-9-10 Shibuya, Shibuya-ku, Tokyo

【Contact Information】

Ninevation Inc.

Website: https://ninevation.info/

Email: [email protected]