Ninout Inc. surveyed 441 B2B professionals regarding exhibition strategies. While 92.6% consider exhibitions important, 87.3% see room to improve outcomes. Over 30% lack ROI tracking, relying heavily on qualitative judgments. Data shows rapid follow-ups within 24 hours and in-depth understanding of visitor issues drastically increase conversion rates. Also, 64.7% utilize AI for post-event analysis.

FACT BOX

  • Source: PR TIMES
  • Category: 其他
  • Organizations: Sansan
  • Products / services: Ask One / CREATIVE SURVEY