Toyota Corolla Kagawa Adopts 'CREATIVE SURVEY' to Turn Customer Feedback into Opportunities

Toyota Corolla Kagawa Adopts CREATIVE SURVEY

Ninout, Inc. offers AI interfaces under the brands 'Ask One,' 'CREATIVE SURVEY,' and 'Fan Fan Fan,' with a mission to 'turn customer voices into opportunities.'

We are pleased to announce that Toyota Corolla Kagawa has introduced our AI interface, 'CREATIVE SURVEY,' which strengthens the connection between customers and the brand.

By digitizing the visitor surveys previously conducted on paper, the company has established a system that allows headquarters to comprehensively track and analyze customer feedback without increasing the burden on store staff. This is expected to lead to a deeper understanding of customers across all stores and foster long-term relationship building beyond one-time visits.

### Expected Benefits

- **Establishing a foundation for strategy formulation through walk-in customer tracking** Survey responses collected via CREATIVE SURVEY are instantly accumulated as data, allowing headquarters to monitor and analyze them across all branches. This enables the continuous tracking of the volume and motivations of walk-in customers—data that was previously difficult to obtain. By using a standardized format across all stores, the company can gain an overview of the situation and utilize it for strategy planning and improvements.

- **Realizing headquarters-led data utilization without increasing frontline burden** By eliminating paper-based tabulation and reporting tasks, the company has built a framework to collect and utilize customer voices without increasing the workload for store staff. As headquarters comprehensively monitors the status of all stores, it becomes possible to provide support and consider improvements based on the differences and trends among branches, creating an environment where store staff and headquarters can engage in dialogue based on the same data.

- **Enhancing customer acquisition strategies through continuous customer understanding** By continuously accumulating customer feedback, the company has set the stage to verify the effectiveness of its customer acquisition and advertising strategies. Going forward, the policy is to grasp the background and consideration status leading to walk-in visits over the medium to long term, deepening customer understanding, and linking it to communication design and strategy improvement.

### Comment from Mr. Akio Indo, Toyota Corolla Kagawa

'In the past, although we had many walk-in customers who did not make advance reservations, we struggled to grasp the reality and motivations behind these visits at the headquarters level. While we were conducting paper-based surveys, there were inconsistencies in collection status and tabulation methods, making it difficult to capture the overall picture comprehensively.

By introducing CREATIVE SURVEY, we can now centrally manage visitor surveys digitally. We have created an environment where we can understand the number and reasons for walk-in visits without increasing the burden on our frontline staff. In the future, we intend to use this as a foundation to consider how we can further refine our customer acquisition strategies and communication approaches while continuously accumulating customer feedback.'