Kyushu/Fukuoka Debut: Highly Popular Event with 30,000 Visitors! Frozen Food & Ice Cream All-You-Can-Eat 'Chin! Suru Restaurant in FUKUOKA' Announced

Nippon Access, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Shinya Hattori) will hold the frozen food and ice cream all-you-can-eat event, 'Chin! Suru Restaurant in FUKUOKA,' at the Fukuoka Island City Forum from September 4th to September 23rd, 2026. This marks the event's first appearance in Fukuoka, following successful runs in Tokyo, Osaka, Aichi, and Hokkaido. This session will be the longest to date at 20 days, aiming to attract families during the numerous public holidays. Booking information will be announced on the official website at a later date.

### Project Background As a top-tier wholesaler in the low-temperature food sector, Nippon Access is initiating this project to expand the market. By offering an experience where visitors can enjoy over 200 types of frozen foods and ice creams, the company aims to create new demand and revitalize the market.

In 2025, the frozen food market reached 1.36 trillion yen, and the ice cream market hit 650 billion yen—both record highs. However, consumers often stick to long-selling staples due to rising prices. Nippon Access intends to uncover latent demand by providing an 'experience' where visitors take products from freezers and cook them on the spot, lowering the barrier to trying new items and encouraging changes in purchasing behavior.

### What is 'Chin! Suru Restaurant'? It is an experiential restaurant where guests select their favorite products from freezers and heat them up using microwaves ('Chin!' in Japanese onomatopoeia). The lineup includes about 150 varieties of frozen foods, such as gyoza, pasta, ramen, and popular one-plate meals, plus about 50 types of ice cream, including Häagen-Dazs, all available for 90 minutes.

### Past Performance Since its debut in Akihabara, Tokyo, in 2022, the event has expanded nationwide, surpassing 30,000 total visitors. It has become a viral sensation on social media, with the Tokyo event recording up to 8,000 groups on a single-day waiting list.

### Event Overview - **Event Name**: Chin! Suru Restaurant in FUKUOKA - **Period**: September 4 (Fri) – September 23 (Wed, Holiday), 2026 - **Venue**: Fukuoka Island City Forum (6-6-6 Kashiiteriha, Higashi-ku, Fukuoka City) - **Hours**: 11:00 - 20:30 (Last entry at 19:00)