SNS Video Total Views Exceed 130,000! NISHIKIYA KITCHEN & CAFE Records Over 1,000 Visitors in First 5 Days and Announces "Popular Menu Ranking"

NISHIKIYA KITCHEN (Nishikiya Foods Co., Ltd., Headquarters: Iwanuma City, Miyagi Prefecture, President: Yoichi Kikuchi), a specialty store selling retort curry and other retort foods with the concept of "Making World Cuisine Easy," opened "NISHIKIYA KITCHEN & CAFE" on June 19, 2026, within the new landmark of Iwanuma City, "Iwanuma City Children's Play and Exchange Base miiina." Amidst significant buzz with official SNS videos posted before the opening reaching a cumulative 130,000 views, over 50 people lined up before opening on the first day, despite it being a weekday. On the first weekend, June 20 (Sat), the number of customers peaked with families visiting with their children, and over 1,000 people visited in the first 5 days. In-store dining accounted for 56.5% of total sales, receiving a response as a "new culinary experience spot" that transcends the boundaries of a conventional retort food specialty store. We are pleased to announce the popular menu ranking, summarizing the actual trends of the first 5 days of operation.

*Cumulative views of our official SNS videos (June 17-23, 2026)

Details about the store and menu can be found here.

Total SNS video views exceed 130,000! Over 50 people lined up before opening on the first day, despite it being a weekday!

Store introduction videos posted on NISHIKIYA KITCHEN's official SNS (X, Instagram, TikTok, YouTube) have surpassed a total of 130,000 views. Many customers visited from the first day, with some saying, "We saw your post on social media." On the first day, despite it being a weekday, over 50 people lined up before opening, and the "Lottery Draw" held as part of the "Opening Commemorative Thanksgiving Festival" ended about 30 minutes after opening, with the day's allocation (first 100 people) being claimed. We were able to create a grand opening thanks to our customers who have visited the former NISHIKIYA KITCHEN Iwanuma store (now closed) and our factory tours, as well as our loyal customers.

【Official SNS Post Here ⇒ https://www.instagram.com/reel/DZrvXU2IjPZ/ 】

Lottery draw for the first 100 people each day, with over 50 people lining up before opening.

Customers ordering in-store dining. Shopping is also available. A wide variety of food items, such as rice that pairs well with curry, are also available.

【In-Store Dining】 Approximately 1 in 3 customers chose the signature menu "The Butter Chicken Curry."

NISHIKIYA KITCHEN & CAFE In-Store Dining Menu Ranking

The signature menu, "The Butter Chicken Curry," was chosen by approximately one in three customers, receiving the most orders. Customers can choose between rice or a limited quantity of naan. We received wonderful feedback such as, "I was moved by the authentic taste of the curry," and "The naan was so delicious that the children kept asking for more, saying 'just one more bite!' They were also fascinated by watching the naan being baked."

Also, surpassing other popular curries to rank high was "Zao Milk Soft Serve Ice Cream." It offers the rich flavor of Zao milk, enjoyed by both adults and children. Customers commented, "It was so delicious it felt like it went into a separate stomach after the curry! We'd like to visit again after playing at the adjacent playground," and it was well-received.

Signature menu "The Butter Chicken Curry." Staff trained at famous Tokyo restaurants bake fresh naan.

The store has a spacious interior with 41 seats, making it easy for strollers to pass. Menus that families can enjoy together at the table.

【Takeout】 Ranking 1st is the dessert menu "Zao Milk Soft Serve Ice Cream."

NISHIKIYA KITCHEN & CAFE Takeout Menu Ranking

NISHIKIYA KITCHEN & CAFE also offers takeout sales near the park-side entrance. The most ordered item was "Zao Milk Soft Serve Ice Cream," followed by "Zao Milk Milk & Chai Mix Soft Serve Ice Cream" and "Zao Milk Chai Soft Serve Ice Cream," with all top 3 positions being soft serve ice cream.

Items from 4th place onwards also included drinks made with Zao milk. Customers enjoyed them as a cool-down after playing in the park, or as a treat on their way home or during a drive. Takeout versions of "The Butter Chicken Curry" and "The Shrimp Curry" are also sold here. On sunny days, you can enjoy your meal on a picnic sheet in the "Picnic Area" of the play area.

Zao Milk Soft Serve Ice Cream. A flavor that parents and children can enjoy together.

Takeout is also sold from the outside of the park. Example of takeout menu.

Aiming to be an "Experiential Cafe" with regular workshops planned for the future.

Past workshop: Original "Mini Naan" making experience.

NISHIKIYA KITCHEN & CAFE plans to hold regular workshops for parents and children, not just during the opening period. We aim to be an "Experiential Cafe" where children can learn about "food education" and families can create "memories."

▼Future workshop dates and details can be found here.

URL: https://nishikiya-shop.com/shop/list

NISHIKIYA KITCHEN & CAFE Store Information

NISHIKIYA KITCHEN & CAFE Kids Series offers 28 varieties.

NISHIKIYA KITCHEN & CAFE will sell its full lineup of curries, soups, and more. The "Kids Series," especially for ages 1-3, is a very popular product for families with young children. The store also emphasizes its cafe functions, offering a satisfying food and drink menu and spacious seating to provide a welcoming space for visiting families.

〈Store Overview〉

・Store Name: NISHIKIYA KITCHEN & CAFE

・Location: 7-1 Raiden, Sanshokichi, Iwanuma City, 989-2464

・Phone Number: 0223-36-7220 Business Hours: 10:00 - 18:00

・Closed: 2nd and 4th Tuesdays Seating Capacity: 41 seats

About Nishiki Foods / NISHIKIYA KITCHEN

What is NISHIKIYA KITCHEN?

A specialty brand offering approximately 120 types of retort foods, including curries, soups, pasta sauces, and baby food, with the concept of "Making World Cuisine Easy."

Key Features?

We aim to create flavors that bring out the natural taste of ingredients without relying on food additives.

◉ No seasonings (amino acids, etc.)*, colorings, or fragrances used.

*Umami ingredients such as yeast extract, which are classified as food, are used.

Brand Mission?

To make retort foods "easy" rather than a "shortcut." To lighten the burden of cooking and increase precious time. To be the brand that people think of for "retort curry is NISHIKIYA KITCHEN."

Signature Menu?

・Butter Chicken Curry: The culmination of over 10 years of continuous visits to India, the home of curry.

・Corn Potage: A long-selling product whose recipe has remained unchanged for over 10 years.

Where to Purchase?

・7 directly managed stores in Tokyo and Miyagi Prefecture, and our official online shop.

・Previously opened as pop-up shops at Shibuya Scramble Square and Hankyu Umeda Main Store in Osaka.

Featured Media?

Numerous media outlets, including TV Tokyo's "Cambria Palace," MBS/TBS's "Tokoro-san!", TBS's "Sakurai & Akiyoshi THE Yakai," and MBS/TBS's "Saturday Plus."

Some of NISHIKIYA KITCHEN's products. Over 100 people lined up at the Aeon Mall Natori store during the opening.

Company Overview

Company Name: Nishiki Foods Co., Ltd.

Headquarters Location: 265-1 Shimonogō, Shinsekigaike, Iwanuma City, Miyagi Prefecture

Representatives: Chairman / Hiroshi Kikuchi, President / Yoichi Kikuchi

Established: March 1952

Capital: 30 million yen

Homepage: https://www.nishiki-shokuhin.jp/

Online Shop: https://nishikiya-shop.com

For Media Representatives: Inquiries for Store Coverage and Menu Photography

We can accommodate store tours, menu photography, and tasting sessions. We also have high-resolution product and package images, as well as tasting samples available. Please feel free to contact us for interview scheduling or image provision.

NISHIKIYA KITCHEN Public Relations: Itahana

TEL: 0223-29-2091

Customer Inquiries Regarding This Content

NISHIKIYA KITCHEN Mail Order Department

TEL: 0120-19-2498 (Weekdays 10:00 - 17:00)