<Business Briefing and Tasting Event for Domestic Farmed Salmon> Non Appears at the Event, Featuring a 'Whole Salmon' Presentation Ceremony

Nissui Corporation (Representative Director and President: Teru Tanaka, Minato-ku, Tokyo) held a 'Business Briefing and Tasting Event for Domestic Farmed Salmon' at Aoyama Grand Hall on May 27.

At the briefing, the company announced that effective April 1, 2026, its group company, Yumigahama Suisan Co., Ltd., will be renamed 'Nissui Salmon Co., Ltd.' (President: Hiroshi Tsuruoka, Sakaiminato City, Tottori Prefecture). The company will launch its domestically farmed salmon under the unified brand 'Nissui Salmon.' Future initiatives for the domestic salmon business were also introduced.

During the tasting event, actor and artist Non, the campaign's image character, and chef Masahiro Kasahara were invited as guests to promote the appeal of Nissui Salmon through talk sessions, cooking demonstrations, and tastings.

(Details regarding Non's talk, the presentation ceremony, cooking demonstrations, and campaign information are included.)

Nissui Salmon is a domestically farmed product raised by fish professionals. Nissui aims to protect and deliver safe, delicious products. The 'Enjoy the Season Salmon Campaign' is currently running from March 31 to July 20.