Shimachu Launches Ceramide-Infused 'Disposable Moisturizing Facial Towel' Following Series Sales of 77,000 Units

Shimachu Co., Ltd. (Headquarters: Saitama City; President: Mitsuyuki Kubota) has launched the 'Disposable Moisturizing Facial Towel' infused with ceramide as a new addition to its successful series, which has surpassed 77,000 units in cumulative sales. The product became available in late May 2026.

In recent years, rising awareness of skincare has led more consumers to be concerned about bacteria, odors, and skin friction caused by traditional towels. Reducing friction has become a key beauty habit for maintaining healthy skin.

Responding to these needs, disposable facial towels are gaining popularity as a hygienic skincare staple. Shimachu's series has been praised for its soft materials and gentle feel, leading to over 77,000 units sold between April 2025 and May 2026.

The new 'Moisturizing' version was developed based on customer requests for even gentler products. It includes ceramide to cater to those with sensitive skin or during periods of skin sensitivity.

Shimachu aims to promote a new skincare habit that reduces skin burden during the daily routine of drying one's face after cleansing or washing.

Product Features

- Gentle on Skin: Uses lint-resistant non-woven fabric to ensure a soft touch and minimize skin irritation. - Effective Absorption: An embossed texture captures moisture and impurities thoroughly. - Absorbent & Durable: The thick, tear-resistant fabric quickly absorbs water for an effective wipe. - Versatile Placement: Designed for both hanging and flat placement, making it ideal for bathroom use.

Product Overview

- Product Name: Disposable Moisturizing Facial Towel (Thick, 80 sheets) - Price: 547 yen (tax included) - Quantity: 80 sheets - Material: Rayon, Moisturizer - Size: Approx. 20 x 20 cm

About Shimachu Shimachu operates 52 stores primarily in the Tokyo metropolitan area, focusing on furniture and home center businesses. As a member of the Nitori Group, it strives to contribute to the rich and comfortable lives of customers through comprehensive housing services.