NN Life Insurance Wins "MSME Insurance Initiative of the Year - Japan" at Insurance Asia Awards 2026

NN Life Insurance Company, Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter referred to as "NN Life"), which supports small and medium-sized enterprises (SMEs) in Japan through life insurance, has received the "MSME Insurance Initiative of the Year - Japan" award at the "Insurance Asia Awards 2026," which recognizes outstanding initiatives by insurance companies in the Asia-Pacific region.

This award recognizes "Bionic IRIS," a digital advisory platform that visualizes business succession, owner death or disability, and financial risks faced by SME managers, and supports risk-based consulting by agents (solicitors).

About Bionic IRIS

"Bionic IRIS" is a digital advisory platform that visualizes business and financial risks such as death/disability, business succession, and inadequate coverage faced by SME managers, and supports agent-led consulting based on management challenges.

Background of the Award SMEs (Micro, Small and Medium Enterprises) are the core of the Japanese economy. However, they face critical risks directly impacting management, such as an aging owner population, business succession issues, and unexpected business interruptions.

There was a challenge where insurance considerations tended to focus on explanations of individual products and comparisons of coverage amounts, without these risks being adequately organized as management issues. To address this, NN Life developed "Bionic IRIS." By enabling agents to utilize this product, the insurance proposals, which traditionally involved solicitors understanding customer needs through dialogue but often centered on product explanations, have evolved into decision support based on management risks, leading to this award.

Points of Evaluation

The main points of evaluation are as follows:

Systematically visualizes business and financial risks specific to SMEs

Presents complex risk information in an easy-to-understand format for managers through risk maps and visual representations

Organizes financial impact and necessary preparations to support insurance considerations based on management decisions

Improves the practicality and consistency of agent consulting through the generation of proposal reports

Evolves insurance proposals from product explanation-centric to management support based on risk management

About the Insurance Asia Awards

The "Insurance Asia Awards" are awards that recognize outstanding companies, products, services, and initiatives in the insurance industry in the Asia-Pacific region. Launched in 2016 by Asia's business media group Charlton Media Group, the awards honor innovations and advanced initiatives that contribute to the development of the insurance industry.

NN Life will continue to promote the sophistication of consulting and digital utilization through its agent network as an "SME Supporter." By working to create an environment where SME managers can more concretely grasp the risks related to business continuity and consider the necessary preparations, we will contribute to the sustainable growth and improved resilience of SMEs.