Nobel Confectionery Co., Ltd. (Headquarters: Osaka; CEO: Toshiaki Baba) will release a new TV commercial for its 'Shin Sour Gummy' titled 'Soredemo Kame Kame' (Still Chew Chew) starting Monday, June 15, 2026.

The commercial uses a new turtle character to convey the product's core feature of 'flavor that stays rich.' Set in the Amazon jungle, the scene begins with the turtle happily chewing the gummy. As the camera zooms out, it reveals the turtle is completely surrounded by crocodiles. Despite the danger, the turtle continues to chew, emphasizing the 'long-lasting sour-sweet' appeal. The ad ends with the turtle exclaiming, 'Yes, it’s a genius flavor!'

Shin Sour Gummy Product Overview - Name: Shin Sour Gummy (Grape / Ramune) - Availability: Nationwide in Japan - Volume: 50g - Price: Open price - Features: A hard gummy characterized by its firm texture and enhanced acidity that ensures a lasting, intense sour-sweet taste.

About Nobel Confectionery Founded in 1929, Nobel Confectionery produces candies, gummies, and tablet snacks under the philosophy of creating products filled with 'Dreams and Romance.'

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  • Source: PR TIMES
  • Category: キャンペーン
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