Wallpaper Brand 'WhO' Announces 27 Designs Across 4 Patterns by Artist Chika Higashi. Dynamic Strokes and Colors Infuse Spaces with Story.

Nohara Group Co., Ltd. Interior Style Unit (Headquarters: Shinjuku-ku, Tokyo; President: Kosuke Nohara), operator of the interior materials and wallpaper brand 'WhO', will release 27 designs in 4 patterns by artist Chika Higashi on Thursday, June 11th. The collection features color expressions that seem to weave together nature and story.

While retaining Higashi's signature dynamic strokes and playful touch, this release focuses on designs that flow horizontally.

The patterns, which leverage the use of color and brush texture, function as eye-catching elements even in deep spaces such as common area corridors and hallways, adorning walls with a natural rhythm.

Original artwork for "rain of hearts" - In Chika Higashi's studio

Lineup available here

https://whohw.jp/series/creator/chika_higashi/

Chika Higashi / Artist

Born in Nagasaki in 1981. Began drawing from a young age, influenced by her father who loved art. After graduating from Bunka Fashion College, she operated the unique umbrella brand "Coci la elle" from 2010 to 2022. She creates art with novel and poetic expressions, blending unique color sense with humor. In recent years, she has also been involved in book cover illustrations and writing. Her studio is located deep in the mountains at an altitude of 1180m in Nagano Prefecture, where she works amidst nature.

《Concept behind the designs》

I sometimes feel that colors are akin to people.

How a color (or person) changes depending on the color (or person) next to it.

There are discoveries to be made in how they harmonize, create stories, complement, or support each other.

By gazing at the landscape of wallpaper, you might be able to peer into your own heart.

CREATORS - CHIKA HIGASHI NEW LINEUP

| Series: CREATORS

| Product Number: CRCH401~427

| Price: ¥4,500/m *Excluding tax and shipping

season’s / CRCH401 ~ 406 rain of hearts / CRCH407 ~ 411 pure lines / CRCH412 ~ 419 Ame no Uta (Song of Rain) / CRCH420 ~ 427

About "WhO"

"WhO" is a wallpaper brand launched in 2015 for those seeking new expressions, aiming for more beautiful, beloved, and better spaces. It received the Good Design Award in 2016. Currently, it boasts a lineup of over 3,000 unique and expressive designs, including patterns created from a spatial designer's perspective, designs by creators active in diverse fields, and collaborations with various domestic and international brands and companies.

It meets the growing demand for highly designed wallpapers that can more distinctively and beautifully adorn spaces in Japan's expanding renovation market, as well as in accommodations, retail stores, and real estate properties where decorative visuals are increasingly important.

With flexible customization options available through domestic made-to-order production, it adheres to the creators' vision while minimizing material waste and environmental impact by maintaining no inventory. Furthermore, the adoption of digital catalogs contributes to reducing CO2 emissions compared to the use of paper catalogs*¹. The company operates a sustainable business model, using inks that have obtained "GREENGUARD Gold certification*²", clearing specific standards for the emission of chemical substances such as VOCs in indoor spaces.

https://whohw.jp/

*¹ Certification evaluated by UL Solutions, USA, indicating health impacts and environmental performance (https://japan.ul.com/resources/greenguardcertificationprogram/)

*² Reference: https://whohw.jp/about/

About "Nohara Group Co., Ltd."

Nohara Group companies, centered around Nohara Group Co., Ltd., are at the forefront of updating the construction industry with creativity and interest, under the mission "CHANGE THE GAME. Let's update the construction industry creatively and interestingly." As industry frontrunners, we are promoting the transformation and integration of the supply chain together with our stakeholders. As a member of the construction industry that supports society, we aim to realize a future of sustainable growth by reducing waste and CO2 emissions from the industry and achieving work style reform through improved productivity.

https://nohara-inc.co.jp