Nojima Stores Nationwide Introduce "VAIO Meister System" ~ Providing AI PC Experience with Meister Sales and "VAIO Shop in Shop" ~

VAIO Corporation (Headquarters: Azumino City, Nagano Prefecture; Representative Director and President: Ken Ito-oka; hereinafter VAIO) and Nojima Co., Ltd. (Minato-ku, Tokyo; Representative Executive President: Hiroshi Nojima; hereinafter Nojima) will introduce the "VAIO Meister System" at all Nojima stores starting April 2026. This system certifies sales staff who possess VAIO product knowledge and consulting skills as "VAIO Meisters." Concurrently, "VAIO Shop in Shop," where customers can experience Microsoft 365 AI functions and unique VAIO features, will be launched at four Nojima stores starting April 7, 2026.

Through this initiative, VAIO and Nojima aim to improve the purchasing experience at Nojima stores and deliver the value of AI PCs and the appeal of VAIO to more customers.

"VAIO Meister" Overview "VAIO Meister" are sales staff who have met conditions such as passing prescribed examinations and achieving sales results, in addition to possessing knowledge of VAIO products. Combining Nojima's "consulting sales" philosophy with VAIO's product value, they provide optimal guidance tailored to each customer's purpose of use and environment.

Start date: April 2026 Target: All Nojima stores

Content: ・Sales staff who meet conditions such as prescribed examinations and sales results are certified as "VAIO Meisters." ・Certified individuals wear a badge as sales staff with specialized knowledge. ・"VAIO Meisters" wearing badges provide a more approachable environment for consultation. ・Sales staff with specialized knowledge provide optimal products and usage methods tailored to each customer.

"VAIO Shop in Shop" Overview At "VAIO Shop in Shop," customers can experience Microsoft 365 AI functions, as well as unique VAIO features such as AI noise canceling, screen sharing, and high-speed startup, on actual devices.

・Start date: Opens from April 7, 2026 ・Target stores: Emiterrace Tokorozawa store (Saitama Prefecture), Laketown store (Saitama Prefecture), Nagaizumi store (Shizuoka Prefecture), Odakyu Machida store (Tokyo)

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*"VAIO" is a registered trademark of VAIO Corporation. *Other company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.