[Experience Japanese Traditional Beauty] Fragrance shop 'YOUR MUSK' revamps its displays! Creating a unique brand space reminiscent of a 'Kimono Museum' with unique Japanese patterns.

YOUR MUSK by John's Blend, a specialty fragrance shop operated by Nor Corporation (Headquarters: Chofu, Tokyo) where customers can experience making original fragrance sachets, will undergo a major store display renewal at three locations: Kyoto Nishiki Market, Kyoto Sannenzaka, and Yokohama Red Brick Warehouse. In this renewal, colorful sachets will be displayed across the walls, transforming the stores into unique brand spaces that evoke the feeling of visiting a 'Kimono Museum,' allowing customers to experience Japanese traditional beauty with overwhelming immersion. In recent years, both domestic and international tourists have shown increasing interest in 'experiential consumption,' valuing unique local experiences and beauty over simple product purchases. YOUR MUSK by John's Blend has been loved by many as a pioneer of 'experiential value,' where customers can create their own fragrance combinations. To elevate the time spent choosing souvenirs into a more beautiful and memorable experience in historic tourist destinations like Kyoto and Yokohama, we are renewing our displays to provide visual inspiration. The display of sachets covering the walls is breathtaking the moment you step inside. The space, which beautifully harmonizes unique Japanese patterns and textiles, is a unique brand space realized through our commitment as a leading company in fragrances and lifestyle goods. Each sachet has a unique expression. Made from upcycled kimono fabric, each piece is one-of-a-kind in design, pattern, and texture depending on where the fabric was cut. We source fabrics from various eras and regions, carefully unpicking each kimono by hand, and sewing them back together. This doubles the fun of finding your favorite pattern based on your intuition or mood of the day. In addition to the traditional joy of 'blending scents,' we offer the excitement of a 'once-in-a-lifetime encounter' unique to travel, where you can 'see and choose your favorite bag.' The numerous sachets lined up on the walls serve as a collection of the diverse Japanese patterns and kimono fabrics that YOUR MUSK has proposed so far. This gallery-like space, where you can visually experience rich designs, allows both first-time domestic customers and international tourists who may find detailed Japanese explanations difficult to intuitively feel the worldview that the brand has woven.