[NoMaps x Sapporo City x Morisawa x Graduate School of Social Design] Launch of the 'Sapporo-Based Corporate Value Ideation Project'

The NoMaps Executive Committee (Secretariat: Sapporo City, Chairperson: Hiroyuki Ito), which operates the urban festival 'NoMaps' in Sapporo and Hokkaido, is launching a practical research project titled 'Sapporo-Based Corporate Value Ideation Project' in collaboration with Sapporo City (Mayor: Katsuhiro Akimoto), the Graduate School of Social Design (Headquarters: Minato-ku, Tokyo; President: Koji Yoshikuni), and Morisawa Inc. (Headquarters: Osaka, Osaka; President: Akihiko Morisawa).

A public-private co-creation project to polish brand value and create new value from Sapporo.

In an era where the business environment is changing rapidly and customer/market values are diversifying, branding—clearly articulating an organization’s raison d'etre and value and consistently communicating it internally and externally—is essential for remaining a chosen organization.

Against this backdrop, these four parties are collaborating to launch the 'Sapporo-Based Corporate Value Ideation Project' to create corporate brand value originating from Sapporo.

Utilizing the curriculum of the Graduate School of Social Design and the Graduate School of Project Design, this practical research project focuses on building branding and formulating brand plans based on organizational philosophy and vision. Comprising 10 researchers under the guidance of a professor, the project will be held over six months from August 2026 to January 2027 (10 sessions in total). Participants will be granted the status of Research Fellow at the Institution for Advanced Education.

Project Overview

Participants will re-examine their brand value and work on constructing brand concepts and formulating strategic brand plans starting from their purpose, mission, vision, and values (PMVV).

Starting with environmental analysis, the project aims to develop strategic branding concepts through PMVV organization, concretizing brand core identity, and creating inner/outer branding plans.

(1) Period: August 2026 - January 2027 (10 sessions, approx. 3 hours each) (2) Venue: Venues in Sapporo and online (3) Recruitment: 10 people