Service-Oriented Commercial Facility 'MEFULL Shibuya Dougenzaka' to Open in January 2027, Supporting Self-Improvement and Diverse Lifestyles

Key Points of This Press Release

1. The service-focused commercial facility 'MEFULL Shibuya Dougenzaka' will be completed in October 2026, with tenant stores opening gradually from January 2027.

2. The facility will gather service-oriented businesses centered on beauty, health, and wellness to support self-improvement.

3. A large digital signage operated by Hit, a specialist outdoor advertising company, will begin broadcasting in October, creating new excitement in the area.

Nomura Real Estate Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Daisaku Matsuo) and Nomura Real Estate Commerce Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Takayuki Unuma) are expanding their series of service-focused commercial facilities 'MEFULL (Miful)' (hereinafter 'MEFULL'). The ninth facility, 'MEFULL Shibuya Dougenzaka' (hereinafter 'the property'), currently under development in Shibuya-ku, Tokyo, is scheduled for completion in October 2026, with tenants opening gradually from January 2027. Additionally, through collaboration with Hit Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Hideki Fukai), a company specializing in outdoor advertising, a large digital signage installed at the property will be operated as 'MEFULL Shibuya Dougenzaka Hit Vision' and is scheduled to begin broadcasting on Monday, October 19, 2026.

Exterior Rendering

1. About MEFULL Shibuya Dougenzaka

The property is a facility that gathers service-oriented businesses centered on beauty, health, and wellness, with the concept of 'self-improvement.' Leveraging its location within walking distance of Shibuya Station, it will primarily attract services that support individuals pursuing personal beauty and health, such as beauty clinics, hair salons, esthetic salons, cosmetic and orthodontic dentistry, and fitness centers. It will also consider attracting services that cater to diverse urban lifestyles, including work styles, learning, hobbies, and social interaction. As a new initiative, the facility aims to further enliven the Dougenzaka area by using the large digital signage for advertising and information dissemination by tenant businesses. Tenant leasing activities are already underway in preparation for the phased openings starting from January 2027.

2. Facility Design

Aligned with the concept of 'self-improvement,' the design aims to create a space that balances anticipation for beauty with a sense of security. The entrance features mirror-like and transparent materials combined with indirect lighting to create a high-quality, sophisticated atmosphere, allowing visitors to arrive with a positive mindset and enjoy their own personal time.

3. About MEFULL Shibuya Dougenzaka Hit Vision

MEFULL Shibuya Dougenzaka Hit Vision is a large digital signage newly installed in the Shibuya-Dougenzaka area—a hub for the latest trends and youth culture attracting visitors from around the world—through collaboration with Hit Co., Ltd., a specialist in outdoor advertising.

The combined display area of the rooftop and wall-mounted screens totals approximately 251.2㎡. The screen layout takes advantage of the building’s vertical structure, ensuring high visibility and dynamic advertising expression even from street level. Its distinctive shape and scale evoke New York City’s Times Square, establishing a strong presence as a new information hub in the Shibuya-Dougenzaka area.

Located in Dougenzaka, where commercial facilities, restaurants, entertainment venues, and offices are concentrated, the signage is accessible via multiple train lines. It enables advertising outreach to a diverse audience, from local residents and daily visitors to domestic and international tourists.

As a large digital signage integrated with the facility, it will realize brand communication that leverages the unique expressive power of video, synchronized with the vibrancy of the neighborhood. The goal is not only to enhance advertisers’ brand awareness and generate buzz but also to contribute to shaping a new urban landscape in the Shibuya-Dougenzaka area.

(1) MEFULL Shibuya Dougenzaka Hit Vision (Overview)

Name

MEFULL Shibuya Dougenzaka Hit Vision

Specifications

Rooftop: LED Vision, 10mm pitch

Wall: Indoor LED Vision, 6.25mm pitch

Size

Rooftop: (H) 12,000mm × (W) 7,200mm

Wall: (H) approx. 24,600mm × (W) approx. 6,700mm

Total: approx. 251.2㎡

Broadcasting Hours

7:00–24:00 (17 hours)

Audio

None

4. Facility Overview and Surrounding Map

Opening Date

Scheduled for January 2027

Location

1-28-10 Dougenzaka, Shibuya-ku, Tokyo (parcel number)

Access※

3-minute walk from the West Exit of Keio Inokashira Line 'Shibuya' Station

5-minute walk from the North or South Exit of Keio Inokashira Line 'Shinjuku' Station

6-minute walk from the Hachiko Exit of JR Yamanote, Saikyo, and Shonan-Shinjuku Lines 'Shibuya' Station

5-minute walk from Exit A1 or A5b of Tokyu Toyoko and Den-en-toshi Lines 'Shibuya' Station

5-minute walk from Exit A1 or A5b of Tokyo Metro Ginza, Hanzomon, and Fukutoshin Lines 'Shibuya' Station

Site Area

221.68㎡ (67.05 tsubo)

Total Floor Area

1,399.83㎡ (423.45 tsubo)

Floor Area per Level

Approx. 36 tsubo

Structure and Scale

10-story steel-frame building with 1 underground floor

Developer

Nomura Real Estate Co., Ltd.

Project Promotion and Facility Management

Nomura Real Estate Commerce Co., Ltd.

Design, Supervision, and Construction

Fukuda Construction Co., Ltd.

※Travel times from the nearest station are calculated from the station building or subway ground-level exit to the nearest boundary of the property. This differs from travel time from the ticket gate.

5. About the Service-Focused Commercial Facility 'MEFULL (Miful)'

(1) Business Overview

(2) Concept

6. MEFULL Development Project List

Inquiry Contact

Inquiry Window for Tenancy at the Property

Nomura Real Estate Commerce Co., Ltd. MEFULL Shibuya Dougenzaka Team

TEL: 03-6809-5064