Keitto, NORTHERN TRUCK, and LILASIC Bring Their Lifestyle Vision Nationwide

North Object Co., Ltd. (Headquarters: Daito City, Osaka Prefecture; President: Daisuke Minami) operates an online shop specializing in fashion items and lifestyle goods.

The company offers a curated selection of products that enrich daily life, including Keitto—an original brand proposing "accessible richness in everyday living"—NORTHERN TRUCK, which features comfortable, functional apparel, and LILASIC, designed for modern women seeking a natural, authentic lifestyle.

Keito

"Keitto" (pronounced "Kaito"), derived from the Finnish word for "soup," embodies the concept of "crafting everyday life." Drawing inspiration from seasonal traditions in both Japan and Northern Europe, Keitto creates monthly lifestyle themes that guide product development. The brand aims to help people express their authentic selves through clothing and daily-use items, realizing a fulfilling yet accessible way of living.

NORTHERN TRUCK

NORTHERN TRUCK focuses on high-functionality apparel made primarily from natural materials, offering exceptional comfort. Rooted in durable workwear styles that gain character with use, the brand incorporates maritime elements and outdoor-inspired aesthetics. It promotes a DIY lifestyle—timeless, independent of trends, and centered on personal expression.

LILASIC

LILASIC offers a wardrobe for modern women who live naturally and authentically, embracing rich, nature-inspired colors.

With simple yet functional designs, clean silhouettes, subtly thoughtful details, and practical usability for everyday wear, LILASIC blends elegance with ease.

The online shop features seasonal recommendations, fashion items, and lifestyle accessories that reflect each brand’s unique worldview. Customers who cannot visit physical stores can enjoy these brand experiences from the comfort of their homes.

The company also operates a store on Rakuten Market, allowing customers to shop conveniently according to their lifestyles.

Particularly popular are the coordinated sets—2-piece and 3-piece combinations of tops and bottoms—that eliminate the hassle of styling. These ready-to-wear ensembles have received widespread acclaim for making fashion accessible and enjoyable.

On Instagram, the company shares new product launches, seasonal picks, event updates, and lifestyle inspiration. Followers can enjoy styling suggestions, product highlights, daily living ideas, and exclusive content that captures the distinctive atmosphere of Keitto and its sister brands.

Through its online shop, Rakuten store, and Instagram presence, North Object will continue delivering lifestyle-enhancing products and helping customers discover new favorites.