NOSE SHOP's New Format 'U NOSE SHOP' Opens in Shinsaibashi on June 5, Featuring Emerging Asian Brands

U NOSE SHOP Shinsaibashi

Making waves in the Japanese perfume market, often referred to as a "perfume desert," NOSE SHOP, Japan's first* niche fragrance specialty store launched in August 2017 with the concept of "A store where your nose, and no one else's, is the protagonist," has opened a new retail format, "U NOSE SHOP." It opened on the B1F of the main building of Ikebukuro PARCO on Friday, May 15, 2026, and on the B1F of Shinsaibashi PARCO on Friday, June 5, 2026.

We are introducing the new brand lineup that "U NOSE SHOP," a fragrance specialty store where you choose scents by "intuition," is rolling out to coincide with the Shinsaibashi opening.

The previously opened U NOSE SHOP Ikebukuro has seen a bustling crowd of customers seeking encounters with new scents. Now, in conjunction with the opening of U NOSE SHOP Shinsaibashi, the lineup will be expanded, with four new brands joining sequentially.

* As a niche fragrance specialty store in Japan, based on in-house research (as of May 2026)

Introducing new brands delivering encounters with unseen scents

U NOSE SHOP carries many brands born from the recently booming Asian market, as well as emerging brands that have just debuted. As a place to quickly encounter new scents, four highly anticipated brands are immediately joining the lineup, offering a richer selection.

Almostfever_ On the verge of fever (China) Almostfever_ is a brand that integrates the aesthetics of architecture, techniques of sculpture, and processes of painting into people's daily lives. Its foundation lies in the maxim "Less, but better" by industrial design master Dieter Rams. Deeply influenced by his refined design philosophy, the brand creates works that entrust a passion for craftsmanship to fragrances. Every scent in the fragrance collection "LOST PARTS" has a story, expressing "lost fragments" drifting deep in memory through each note. Furthermore, the brand emphasizes the structure and systematization of products that harmonize with any space in its design. The pure forms and dedication to fundamental materials are clearly reflected in the bottle designs. The metallic motifs symbolic of the brand utilize electroplating and patina finishes. In addition to a smooth touch and profound feel, the magnetic cap further elevates the refined sensation the moment it is held. The scent, integrated with the design, invites those who touch it to the verge of fever.

[Product Information] Almostfever_ Lineup: 6 types in total Eau de Parfum (6 types) 25ml: 26,400 yen (tax included)

Zhiwuzhi Antidote of scent (China) "Zhiwuzhi" is a fragrance brand aiming to be a "silver bullet of scent" rooted in Eastern culture and philosophy. Born in 2022 when the world was enveloped in anxiety, the brand name incorporates the meaning of "things cherished by the soul." Through scents, it aspires to bring about self-compassion and reconciliation with oneself. In the traditionally Western-led perfume world, they collaborate with global perfumers to become Asia's "olfactory coordinate." The backbone of the scents centers on natural essences unique to the East, such as herbs and trees inspired by classic Chinese literature, and plants once prized for medicinal purposes. Partnering with research institutes in China and France, they lead to new olfactory experiences using ingredients utilizing advanced patented technologies. The medicine bottle-like packaging embodying the "silver bullet" concept features a patented nozzle that emits a mist as fine as spring rain. It features meticulous designs, such as a form that can be easily held with one hand. The scents woven by the history accumulated since ancient China bring peace of mind with every breath.