NOTHING NEW's New Exhibition "Champ Chime Chocolate" Other Visuals and Exhibition Experience Details Revealed

Other Visuals Film label NOTHING NEW will hold an exhibition titled "Champ Chime Chocolate" at the GinzaNovo 3F special venue starting Friday, April 10, 2026. NOTHING NEW is a film label with upcoming releases including the Berlin International Film Festival award-winning film "Chilled" and the original feature-length animation "We Are Aliens". In 2025, they went beyond the realm of film to co-host their first exhibition, "The Painting Exhibition You Must Not Look At," with the team behind "The Exhibition Visible Only to Those Who Can See," attracting 30,000 visitors. This exhibition will be NOTHING NEW's latest project. We are now unveiling the other visuals and details of the exhibition experience.

What is the unspeakable chocolate exhibition "Champ Chime Chocolate"? Champ Chime Chocolate was created in 1934 by Priss Abington, a British pastry chef and businessman known as the "Prince." While captivating the world with its unique packaging and profound flavor, its history came to a close after only a short period. Various speculations about its sudden disappearance remain in newspapers and trade magazines of the time, but the truth remains unknown.

This exhibition is the first organized by the Champ Chime Memorial Trust, an organization dedicated to the preservation and research of materials related to Champ Chime Chocolate. The venue, opening for a limited time in Ginza, Tokyo, will display numerous valuable materials, including original packaging designs, advertising posters, and novelty items from the time of its release. Please note that how you perceive and experience the contents of this exhibition is entirely up to your own judgment and responsibility.

Introduction to the Exhibition Experience We are pleased to share the spatial image of the store interior to be set up at the GinzaNovo 3F special venue. The world of the 1934 Champ Chime Chocolate will be revived in Ginza. Please come and verify the sweet and joyful memories that captivated people 90 years ago. Additionally, an animated video of the Champ Chime Chocolate character, "Champ-kun," is also being released. You can enjoy the atmosphere of the exhibition through this video.

Things You Can Experience 1. Learn the history of Champ Chime 2. Buy Champ Chime merchandise 3. Become Champ Chime Chocolate

1. Learn the history of Champ Chime You can discover the history of Champ Chime Chocolate, which vanished at the height of its craze in 1934. The venue will feature the world premiere exhibition of the voyage records leading to the encounter with cacao. The exhibition is designed for you to fully enjoy the world of Champ Chime Chocolate, including nostalgic commercials of Champ-kun and special historical materials that can only be seen on-site.

2. Buy Champ Chime merchandise You can purchase venue-exclusive Champ Chime merchandise. You can buy items created specifically for this exhibition as well as reproduction goods. Details and prices of each product will be announced in due course.

3. Lots of other fun things too!

Event Overview Exhibition Name: "Champ Chime Chocolate" Dates: Friday, April 10, 2026 - Friday, May 15, 2026 Opening Hours: 11:05 - 20:00 (Last entry 19:00) *Only on Friday, May 15, 2026, until 21:00 (Last entry 20:00) Venue: GinzaNovo 3F Special Venue, 5-2-1 Ginza, Chuo-ku, Tokyo 104-0061 Access: ▶ Tokyo Metro: Ginza Line, Marunouchi Line, Hibiya Line: "Ginza Station" C2/C3 Exits, Direct connection, 1 min walk. Hibiya Line, Chiyoda Line: "Hibiya Station" A1 Exit, 2 min walk ▶ Toei Subway: Mita Line: "Hibiya Station" A1 Exit, 2 min walk ▶ JR: Yamanote Line, Keihin-Tohoku Line: "Yurakucho Station" Ginza Exit, 4 min walk Admission Fee: Weekdays: ¥2,100 (Tax included) / Weekends & Holidays: ¥2,400 (Tax included) Tickets: https://d.pass-store.jp/products/ticket-chocolate-2026-04-10 Organizer: Champ Chime Memorial Trust / NOTHING NEW Official Website: https://champchime.com Official X: https://x.com/ChampChime Official Instagram: https://www.instagram.com/champchimechocolate/ Official TikTok: https://www.tiktok.com/@champchimechocolate...