From 'Buying Because I Want It' to 'Thinking Before Using.' Changes in Children's Financial Sense After Participating in Kids Flea Market

The NPO Kids Flea Market, which hosts flea markets across Japan where children buy and sell items on their own, conducted a survey on 'children's financial sense and behavioral changes' targeting 52 parents of participants in April 2026. The survey received many comments about changes in how children use money, such as 'they can now resist buying things they want,' 'they started looking at prices,' and 'they started saving their allowance.' As cashless payments become more common, Kids Flea Market provides opportunities for children to proactively think about value and consumption through the experience of 'selling by themselves' and 'thinking by themselves.' 80% of parents felt a change in their children, making it a valuable place to learn the value of items and the weight of money. Events are scheduled across the country in June, attracting attention as experiential education that fosters children's independence.