Kids Flea Market 2026: Children Learn About Money Through 'Selling' Experience at 12 Nationwide Venues

Summer vacation brings many opportunities for children to 'spend money'—but few to 'create value'.

Summer vacation is a season when children have more chances to spend money on travel, leisure, and festivals. However, opportunities for them to set their own prices, communicate the appeal of their products to customers, and receive money in return are extremely limited.

The NPO Kids Flea Market organizes events nationwide where children can personally experience 'selling' and 'buying', helping them understand not only the flow of money but also the value of goods and the importance of communication.

The Unique Experience of Children Acting Alone

The biggest feature of Kids Flea Market is that parents are not allowed in the sales area.

Deciding the price of items.

Communicating the charm of products to customers.

Considering whether to offer discounts.

Calculating sales revenue.

Children themselves carry out this entire series of experiences.

Through both successes and failures, the experience of thinking and acting independently builds confidence and autonomy.

Message from the Representative

Summer vacation is a time when children have more experiences spending money. However, few have the chance to think for themselves, convey value, and receive money in return. At Kids Flea Market, we hope children will learn not only about money but also about communication and the importance of valuing things through the experience of selling and buying.

About 2,500 children participated last summer

During the summer of 2025:

7 events held nationwide (1 event spanned 2 days)

362 booths operated

585 children participated as sellers

1,979 children participated as shoppers

Expanding to 12 locations nationwide in 2026, with first-time event in Shiga Prefecture

In summer 2026, Kids Flea Market will be held at 12 locations across Japan. A new venue, 'Boat Race Biwako' (Otsu City, Shiga Prefecture), will host its first event on August 16. This expansion will bring the educational experience of learning about money and reuse through 'selling and buying' to children in regions that previously had fewer opportunities to participate.

Date

Venue

Prefecture

Booth Application Period

7/25-26

NEWoMan Takanawa

Tokyo

Application closed

7/25

Aeon Mall Zama

Kanagawa

Application closed

7/25

Suma Patio

Hyogo

Application closed

7/26

Tonarie Yokkaichi

Mie

Application closed

8/2

Shopping Center Panjo

Osaka

7/10–7/20

8/8

Ario Kurashiki

Okayama

7/16–7/26

8/8

Mets Ozone

Aichi

7/16–7/26

8/11

Gotanda TOC

Tokyo

7/19–7/29

8/16

Boat Race Biwako

Shiga

7/24–8/3

8/22

Tama Plaza Terrace

Kanagawa

7/16–8/9

8/29

Yuda Onsen Konkon Park

Yamaguchi

8/6–8/16

8/29–30

Intex Osaka (within Asset Management Expo)

Osaka

8/6–8/16

Details and Applications

Booth applications are conducted by lottery.

Shopping participation (visitor reservation) opens 4 days before each event on a first-come, first-served basis.

Please check the official website for event schedules and application methods.

[Official Website] https://kids-fm.jp/

For Media Inquiries

We welcome media coverage on the day. You can report on-site as an example of financial and reuse education, capturing children actively engaging in selling and buying, and parents watching from a distance. Please contact us below if you wish to cover the event.

About NPO Kids Flea Market

NPO Kids Flea Market aims to provide children across Japan with opportunities to develop financial literacy, reuse awareness, and communication skills through experiential educational events called 'Kids Flea Market'.

・Name: NPO Kids Flea Market (NPO Corporation Kids Flea Market)

・Headquarters: 4-3-9 Yayoi-cho, Nakano-ku, Tokyo

・Representative Director: Yoshihiko Akaike

・Established: December 1, 2005 (NPO certification: November 17, 2009)

・Annual Support: Ministry of Education, Culture, Sports, Science and Technology; Ministry of the Environment; Financial Services Agency

・Support: Local Board of Education

・Website: https://kids-fm.jp/

※ 'Kids Flea Market®' is a registered trademark of NPO Kids Flea Market.

Contact for This Matter

NPO Kids Flea Market

Address: 4-3-9 Yayoi-cho, Nakano-ku, Tokyo 164-0013

Phone: 03-3384-0675 (Weekdays 12:00–15:00)

Email: [email protected]

Website: https://kids-fm.jp/