From Fukushima! Future Video Creators Produce Terrestrial TV Commercials

Students from the Video and Film Creation Department at Kokusai Art & Design University of Technology (Koriyama City, Fukushima Prefecture), part of the NSG Group's Kokusai Sogo Gakuen, challenged an industry-academia collaboration project to produce a terrestrial TV commercial (15 seconds) for Fukushima Television Co., Ltd.'s (hereinafter referred to as Fukushima TV) music event "MUSIC TIME LIVE."

Aspiring video industry students, facing the rigorous perspectives of professionals, thoroughly pursued "communicative video expression" to convey the event's appeal within a limited timeframe. The top-winning work, selected after a strict screening process, was broadcast on terrestrial television in Fukushima Prefecture starting June 8, 2026 (Mon).

This project, where students aiming to become future video creators tackled the professional field of actual TV commercial production in a regional setting, became an industry-academia initiative to foster new creative talent from Fukushima.

1 Background: The "Power to Communicate" Needed in the SNS Era and Nurturing Fukushima's Young Talent

With the rapid spread of video distribution services and social media, the importance of video production and video marketing is increasing year by year, even in regional areas. On the other hand, to succeed in the video industry, not only shooting and editing skills but also planning and expressive abilities are required to consider "to whom, what, and how to deliver."

At Kokusai Art & Design University of Technology, we promote practical education that allows students to acquire the creative skills demanded by society by engaging with actual companies and communities, rather than just learning techniques within the school. This time, with the full cooperation of Fukushima TV, a leading broadcaster in Fukushima, students challenged themselves to produce videos that convey the appeal of a regional event while learning professional perspectives.

1 Practical Project to Experience the Professional Field

The target of the production was the terrestrial TV commercial for the music event "MUSIC TIME LIVE," held on June 20, 2026 (Sat) at the Koriyama Station West Exit Station Square.

To kick off the project, event producers and directors from Fukushima TV were invited to our school on April 21, 2026, for a special lecture. From professionals active on the front lines, students learned essential concepts for actual production, such as "video expression that reaches viewers," "composition that conveys appeal in a limited time," and "the mindset required for production as a director."

Following this, second-year students from the Video and Film Creation Department divided into teams and began CM production.

Utilizing provided video materials, logos, and more, students went through trial and error themselves in planning, shooting, editing, and directing to convey the event's appeal in the short span of 15 seconds.

1 Student Work Broadcast as Actual TV Commercial

On May 13, a critique and screening session was held at Fukushima TV's premises. As a result of a strict selection process by professionals with sharp insights, one work with the most outstanding direction and message was officially chosen for broadcast. The selected work was aired on terrestrial television in Fukushima Prefecture from June 8, 2026.

The experience of seeing their own produced videos actually broadcast on TV in Fukushima Prefecture became a significant growth opportunity for students aiming to become video creators.

Feedback from participating students included, "I felt a great sense of accomplishment seeing our video broadcast on TV. It's an experience that has given me confidence for my future career in video production."

Future Outlook: Creators Connecting the Region and the Future from Fukushima

Kokusai Art & Design University of Technology will continue to provide learning that leads to immediate employability in the real world through strong collaboration with regional media and local companies. As an environment for specialized video production studies within Fukushima Prefecture, we aim to foster the next generation of video creators capable of handling shooting, editing, planning, and distribution in cooperation with regional companies and media.

[Project Overview]

Date of Implementation

June 8, 2026 (Mon)

*Terrestrial TVCM broadcast start date

(Special lecture: April 21, Screening: May 13)

Location

Fukushima Television Co., Ltd.

*Special lecture: Kokusai Art & Design University of Technology Campus

Content

Fukushima TV-hosted event "MUSIC TIME LIVE"

15-second TVCM Production Project

Participants

Kokusai Art & Design University of Technology

Video and Film Creation Department, 2nd Year Students

<About Kokusai Art & Design University of Technology>

This school is the only design, entertainment, and pet-related vocational school in Fukushima Prefecture that aims to foster human resources capable of active participation in society based on the acquisition of knowledge and skills in design, entertainment, and the pet industry, offering creative learning and practical skills.

Legal Entity Name: Kokusai Sogo Gakuen

Representative: Hisahiro Ichida

Location: 2-4-1 Katahachō, Koriyama City, Fukushima Prefecture

URL: https://www.art-design.ac.jp/

<About NSG Group> https://www.nsg.gr.jp/

NSG Group is a corporate group composed of 101 organizations that engage in a wide range of businesses including education, medical care, welfare, nursing care, health and sports, construction and real estate, food and agriculture, trading companies, advertising agencies, ICT, hotels, apparel, beauty, human resource services, and entertainment, with education and medical care/welfare/nursing care as its core.

With the keywords "people," "security," "work," and "attractiveness," we are engaged in the creation of businesses that revitalize regions from a private sector standpoint, aiming to make each region "the world's most prosperous and happy town."