What is the Fujikawa Town Herb Village Concept?

It is a plan to regenerate abandoned farmland in Fujikawa Town, Yamanashi Prefecture, as herb fields, and to develop the herb cultivation and fragrance industry through collaboration between local farmers, the government, and businesses.

What initiatives is 'Nashi no Kaori' undertaking?

They cultivate herbs on abandoned farmland and use discarded yuzu peels and thinned wood to produce essential oils and aromatic distilled water.

What are the objectives of this concept?

The objectives are to effectively utilize regional resources, revitalize the local economy, address the issue of abandoned farmland, and achieve a sustainable society.

Fujikawa Town's "Herb Village Concept": Abandoned Farmland Transforms into Fragrant Fields

Published Apr 1, 2026 7:00 PM ・ Updated Jun 13, 2026 11:44 PM ・ 2 min read ・ Source: PR TIMES

Nashi no Ka, a brand based in Fujikawa Town, Yamanashi Prefecture, announced its "Fujikawa Town Herb Village Concept" to transform abandoned farmland into herb fields and foster a fragrance industry utilizing local resources. This initiative aims for regional revitalization and sustainable development.

Nashi no Ka, a brand based in Fujikawa Town, Yamanashi Prefecture, which creates fragrances utilizing unused resources, announced the "Fujikawa Town Herb Village Concept" as a future vision on April 1st, coinciding with "April Dream."

This concept envisions a future where abandoned farmland is revitalized, and local farmers, government, and businesses collaborate to cultivate herbs and develop a fragrance industry.

*Our company supports April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of a "company/organization name." It does not guarantee implementation at this time.

Initiatives Already Underway (Phase-1)

Nashi no Ka is currently revitalizing abandoned farmland (approximately 750㎡) and cultivating herbs in-house.

Herbs being cultivated: ・Hino Haru Blue Rosemary ・Common Sage ・Black Peppermint ・Lemon Balm

In addition, we are also working to regenerate local dormant resources as fragrances by utilizing discarded seedling yuzu peels and thinned wood (cypress, cedar).

These local resources are used as raw materials to produce essential oils and hydrosols.

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Source: PR TIMES
Category: News

Fujikawa Town's "Herb Village Concept": Abandoned Farmland Transforms into Fragrant Fields

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Initiatives Already Underway (Phase-1)

FACT BOX

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