nwm × ANYTIME FITNESS Official Online Store 'A PROP' Bespoke Model 'nwm GO A PROP edition' Released on Monday, April 20, 2026

NTT Sonority Corporation (Headquarters: Shinjuku-ku, Tokyo, President: Hiroshi Sakai, hereinafter 'NTT Sonority'), which develops the acoustic brand 'nwm' - NTT Group's first acoustic brand based on the concept of 'Co-being' rather than immersion - announces a bespoke model 'nwm GO A PROP edition' of the open-ear neckband wireless ear speakers 'nwm GO', in collaboration with the official online store 'A PROP' operated by Fast Fitness Japan Co., Ltd., the domestic master franchisee of the 24/7 fitness gym 'ANYTIME FITNESS'. This product, customized to A PROP specifications from colors to sound experience, will be sold exclusively at the A PROP official online store starting Monday, April 20, 2026.

'A PROP' is an online store that sells original items and selected goods embodying the lifestyle proposed by ANYTIME FITNESS, under the concept of 'Finding items that express yourself, making every day more fun and active'. This collaboration was realized as part of the '24H LIFE GEAR' project, a group of products jointly developed by A PROP and brands originating from Japan.

'24H LIFE GEAR' Project

The sound experience proposed by nwm to 'co-exist' with the surroundings resonated with the active and diverse lifestyle proposed by A PROP, leading to the development of this model.

'24H LIFE GEAR' Project Page: https://aprop.jp/pages/24lifegear

nwm × A PROP Bespoke Model 'nwm GO A PROP edition'