Interview with Kyushu Electric Power, Ranked 1st in the 2025 NPS Benchmark Survey (Electric Power Sector, Western Japan) Released

NTT Docomo Business X has been conducting industry-specific NPS benchmark surveys since 2016. They publish the top-ranked companies and provide the results as benchmark reports. Recently, they released an interview article featuring Kyushu Electric Power, the winner of the 2025 electric power sector (Western Japan) division.

Guided by the group's vision to 'brighten the future,' Kyushu Electric Power has provided services rooted in the region. The interview explores their approach to enhancing CX, specifically focusing on the 'MyQden' member portal—a key factor in their high ranking—and how they utilize NPS as an internal 'compass' for CX improvement.

The article covers key evaluation points for their NPS top ranking, methods for utilizing the NPS benchmark survey, organizational transformation through 'QX (Qden Transformation),' improvement strategies for 'MyQden,' and their future prospects as a locally-rooted enterprise.

This content offers significant insights for professionals involved in CX improvement, detailing service design, service improvements in digital touchpoints, and how to effectively engage with customer feedback.