Bringing the World's Museums into Everyday Life

The project 'AMUSÉUM'—curating精选 goods from museums, art museums, and art shops around the world—will host a pop-up store at PARCO_ya Ueno 1F from July 18 (Sat), 2026 to August 16 (Sun), 2026.

AMUSÉUM is a project that proposes new ways to enjoy art and culture up close, starting with official merchandise available exclusively at overseas museums.

It condenses the feeling of 'traveling'—discovering art goods from around the world as if touring museums—into a single space.

Following 'AMUSÉUM 01 – Founding Edition' held at Shibuya Scramble Square in February 2026 and 'AMUSÉUM 02' at LUCUA 1100 Osaka in April, this third edition will focus on London.

LONDON — A CITY OF CULTURES

Exploring the City of London

London is one of the world’s leading cultural cities, where diverse cultures converge—from museums and art galleries to contemporary art, design, architecture, urban culture, natural history, and science.

For AMUSÉUM 03, we re-edit London’s rich cultural landscape into a single thematic experience.

Crossing genres and eras, we introduce the charm of London through museum merchandise.

Enjoy the culture of London as if strolling through the city.

Section by Category

Exploring London Through 6 Perspectives

This special feature introduces the city of London through six distinct categories.

From historic national museums to contemporary art, design, urban culture, natural history, and science—each section offers a unique lens into London’s cultural fabric.

NATIONAL MUSEUMS

The UK’s representative national museums

CLASSICAL ART

The artistic lineage passed down across generations

MODERN & CONTEMPORARY

London as a leader in contemporary art

DESIGN & ARCHITECTURE

Enjoying design and architectural culture

CULTURE & CITY

London as urban culture

SCIENCE & NATURE

Museums that stimulate intellectual curiosity

Museum Tote Collection

An entry point to 'wearable art'

At this pop-up, we center the experience around tote bags—iconic items among art goods.

This time, we expand the Museum Tote Collection with a new lineup focused on London’s museums, presenting the largest selection to date as a signature AMUSÉUM collection.

We will also continue to offer popular collections and staple items that received strong feedback at previous pop-ups.

Whether you’re visiting for the first time or returning, there’s something for everyone.

Other Highlights

New Encounters Throughout the Exhibition

To showcase more museums and items within the limited space, we plan to refresh the product lineup during the exhibition period.

We will introduce new items and rotate stock, primarily focusing on London-themed merchandise.

Additionally, we will continue to carry items from popular museums such as the Louvre and Musée d'Orsay, which have been well received in past events.

The timing of your visit may lead to unique discoveries—another highlight of this pop-up.

Advance Reservation Required

Reservation is mandatory for entry

Due to expected high attendance, AMUSÉUM 03 will operate on an advance reservation basis throughout the event period.

Visitors must register via the official reservation LINE account to book a time slot.

[Reservation Details] · You must add the official reservation LINE account as a friend. · Each person may reserve one time slot during the event period. · After your visit (ticket scanning), you may make a new reservation for another date. · If your plans change, please cancel your reservation. · Reservation methods and operations may change due to operational needs.

Please check the latest updates on AMUSÉUM’s official social media and the reservation LINE account.

Details and reservation opening dates will be announced via the reservation LINE account.

Reserve Here Official Reservation LINE Account

Future Directions

AMUSÉUM Moves to the Next Chapter

Starting with a focus on the world’s four major museums, AMUSÉUM will continue expanding to new cities and themes.

Beyond individual museums, we explore cities, cultures, and their underlying stories.

Curating global culture for everyday life.

We will keep proposing experiences that connect art and daily life—starting with goods as the entry point.

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POP-UP STORE INFORMATION

AMUSÉUM 03 Venue: PARCO_ya Ueno 1F Address: 3-24-6 Ueno, Taito City, Tokyo Dates: July 18 (Sat), 2026 – August 16 (Sun), 2026 Opening Hours: 10:00–20:00 <URL>

https://amuseum-official.com/