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Korean Lifestyle Brand 'pesto' Makes Japan Debut with Pop-up at Shibuya PARCO

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 15, 2026 6:00 PM ・ Updated Jun 1, 2026 3:18 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Korean lifestyle brand 'pesto' will open its first Japanese pop-up store at Shibuya PARCO from April 17 to 30, 2026.
The event features discounts up to 20% and exclusive novelty items like handkerchiefs and parasols.

Korean lifestyle brand 'pesto' will open its first Japanese pop-up store at Shibuya PARCO from April 17 to 30, 2026. The event features discounts up to 20% and exclusive novelty items like handkerchiefs and parasols.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000085.000064828.html Distributor: PR TIMES
Published: Apr 15, 2026

Korean lifestyle brand 'pesto', which values nature-inspired beauty, is launching in Japan for the first time. A limited-time pop-up store will be held at 'THE HYUNDAI' on the 4th floor of Shibuya PARCO from April 17 to April 30, 2026. Customers can enjoy special pricing, including 10-15% off new products and 20% off the PESTO PATCHWORK T-SHIRT. Exclusive benefits include a gacha chance for all purchasers, a free pouch for the first 30 customers on the opening day, and tiered novelty gifts such as handkerchiefs and parasols for purchases over 10,000 yen. Following this event, pop-ups for brands 'NOT4NERD' and 'ROLAROLA' are scheduled for May.

FACT BOX

Source: PR TIMES
Category: product_launch

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Announced　Apr 15, 2026 6:00 PM — Distributor PR TIMES
Collected　Apr 15, 2026 9:31 AM
AI structured & analyzed　Apr 15, 2026 4:22 PM
Desk-reviewed & published　Apr 15, 2026 6:00 PM

FAQ

When is the pop-up store open?

It runs from April 17 to April 30, 2026.

Are there any special gifts?

Yes, there are tiered gifts such as handkerchiefs for spending over 10,000 yen and parasols for over 20,000 yen.

What are the key facts in this article?

Cite this article — HOW TO CITE

Washin AI News Desk“Korean Lifestyle Brand 'pesto' Makes Japan Debut with Pop-up at Shibuya PARCO”AI News by Washin Village（和心村）, Apr 15, 2026. https://aeo.idaeo.ai/ai/nugu-jp/en/news/2026-04-15-korean-lifestyle-brand-pesto-makes-japan-2

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