Korean Brand "ROLAROLA," Gaining Popularity in Japan, Holds Limited-Time POPUP at Shibuya PARCO

Brand Overview

Under the slogan "Nouvelle vague de Rola," ROLAROLA is a new wave classic lifestyle brand that reinterprets the "Nouvelle vague" mood, combining boldness and romantic sensibility, in a modern way. While sensuously incorporating ever-changing trends, the brand values its unique commitment and mood, proposing a sophisticated lifestyle.

Instagram: @rolarola.official

Event Outline

Period: May 15 (Fri) - May 28 (Thu), 2026 Location: Shibuya PARCO 4F "THE HYUNDAI"

POPUP STORE EVENT

- Special promotion - ① Limited to the first 30 customers for the first 3 days (May 15-17) / 20% OFF - ② During the POP-UP period / Up to 30% OFF on 26 SPRING COLLECTION - *Discounts ① and ② cannot be combined.

- Special gifts - For all purchasing customers - ROLAROLA reusable bag present + R♥LA rosette charm service

- Novelty promotion by purchase amount - Purchases of 3,000 yen or more / R♥LA acrylic keyring present - Purchases of 10,000 yen or more / R♥LA tin case custom set present

Next POP-UP Announcement

Following ROLAROLA, the following brands are scheduled to be featured: - May 29 (Fri) - June 10 (Wed): FRECKLE SEOUL (@freckleseoul) - June 12 (Fri) - June 24 (Wed): PARTIMENTO WOMEN (@partimentowomen) - June 26 (Fri) - July 8 (Wed): Atelier Nain (@nain_official)

Through different concepts and moods for each brand, you can enjoy the "now" of Korean fashion. Please look forward to the future lineup at Shibuya PARCO "THE HYUNDAI."

*The content published is subject to change without notice regarding the event period and content.

Media (Interview) Inquiries: Contact: Matsumoto ([email protected])