Popular Korean Fragrance Brand 'LOEUVRE' Holds First Solo Beauty Pop-up in Japan at Shibuya PARCO

Brand Overview

'LOEUVRE' is a fragrance brand based on the concept of refined French aesthetics and 'light and shadow.'

Compromising on nothing in form, color, or material selection, the brand aims to provide value as 'art pieces' rather than just perfumes.

The brand name, combining the French word 'oeuvre' meaning 'all the works of an artist' with the definite article 'le,' reflects a deep respect for the passion and spirit that creators put into their work.

Instagram: @maisonloeuvre.jp

[Highlights of this Pop-up Store]

Line-up featuring 'beauty items' previously only available online.

In this pop-up, the brand will mainly showcase beauty items that have previously only been sold online in Japan.

This is a long-awaited opportunity to see, touch, and experience the neutral scents and carefully curated textures that strongly reflect the brand's aesthetics and French sensibilities.

Event Overview

Duration: Friday, May 22, 2026 – Wednesday, June 3, 2026 Location: Shibuya PARCO 4F 'THE HYUNDAI'

POPUP STORE EVENT

Novelty goods presented for every purchase amount!

◆ For all purchasers: 'Fleur Parfumée' ◆ For purchases over 5,000 yen: 3-piece perfume discovery kit ◆ For purchases over 10,000 yen: Limited edition eco-bag from LOEUVRE Seoul Forest store ◆ For purchases over 15,000 yen: LOEUVRE necklace *Promotions are available while supplies last.

Notice of Next POP-UP

Following LOEUVRE, the highly acclaimed Korean skincare brand 'WHIPPED' will appear from Friday, June 5 to Wednesday, July 1.

This will be a commemorative event as it is their first 'solo store' in Japan.