Korean Brand 'PARTIMENTO WOMEN' Holds First Ever POPUP STORE in Japan, Proposing a 'Differentiated New Classic'

Brand Overview

PARTIMENTO WOMEN is a brand that reinterprets basic items from a freer and more multifaceted perspective, centered around the identity we pursue. Through products composed of seasonless materials, bold silhouettes, and a sophisticated color palette, we propose a differentiated new classic. Instagram: @partimentowomen

Event Outline

Period: Friday, June 12, 2026 – Wednesday, June 24, 2026 Location: Shibuya PARCO 4F "THE HYUNDAI"

POPUP STORE EVENT

◆Special Gift 1. Purchase 1 or more items and receive a "Silver Tote Bag" (available for the first customers each day). 2. Purchase items totaling 15,000 yen (tax included) or more and receive a "PW 90s Short Sleeve Tee" (40 units available).

◆Special Gacha Event *No Losers Customers who make a purchase can participate in a gacha event where they are guaranteed to win one of the following:

A Prize: Multiway Pocket Faux Leather Backpack (Quantity: 3) B Prize: PW Embroidery Grandad Cap (Quantity: 39) C Prize: PWC Logo Printed Eco Bag (Quantity: 36)

*The color of all novelty items will be given randomly. *All novelty items are limited in quantity and will be available until supplies last. Please understand this in advance.

Announcement of Next POPUP

"THE HYUNDAI" is sequentially introducing brands gaining attention in Korea. Next, we plan to hold a POP-UP STORE for "Atelier Nain," a brand known for its minimal and sophisticated design. This will be a special opportunity to see the latest collection, showcasing the brand's unique sensibility, directly in Japan. Details such as the event outline will be announced at a later date. Please look forward to it.

Media Inquiries

Contact: Matsumoto Mail: [email protected]