[Published April 10] There's a reason behind hit products! Unveiling development secrets in the April issue of 'Bplatz press' <Celebrating 25th Anniversary>!

The latest issue of 'Bplatz press'

The title of this issue's special feature is "The Secrets Behind Hit Products". Even hit products that seem to have appeared out of nowhere are backed by the developers' observational skills, ideas, and repeated trial and error. In this feature, we interview the development secrets of products that are attracting attention in various fields, focusing on products trending on social media and long-selling items. We delve into the ideas and trial and error behind the hits, as well as the challenges faced by the companies. This feature seeks hints for product development from the process leading up to the creation of products that sell well.

Also, Bplatz celebrates its 25th anniversary this year. The April issue serves as the starting issue of this 25th anniversary year, delivered with the hope of continuing to share the challenges of SMEs in Osaka!

<Feature Interviews>

- The massive hit product, the plump and sparkly "Bonbon Drop Seal" Q-Lia Co., Ltd. Seiichi Kurakake, General Manager, President's Office, Development Dept.

- Solving cat nail clipping troubles with the scratching board "bibi Nyan" NeCoNe Co., Ltd. Takahiro Yamada, Representative Director

- Reconfirming the resolve to survive in Osaka with "Okan Pan" Daiya Co., Ltd. Shunsuke Tada, President and Representative Director

- The aluminum "Pot for One" that retains a Showa-era product feel Kyoei Metal Industry Co., Ltd. Soshi Terawaki

- Finding a way out by breaking away from napa cabbage, leading the "Evolved Kimchi" market Koma Foods Co., Ltd. Sung-Soo Hwang, Plant Manager

- Making the ordinary, ordinary. Aiming to be "Japan's No. 1 Natto" from Osaka Eiko Foods Co., Ltd. Mitsuotsu Sato, Chairman of the Board

<25th Anniversary Special Interviews>

- "Bplatz: The Story After" A 20-year challenge that nurtured the market World Market Co., Ltd. Tsuyoshi Araki, Representative Director ...and more

● Read it on the Web! Click here for articles https://bplatz.sansokan.jp/archives/category/202604

- Click here for past features https://bplatz.sansokan.jp/press

● What is "Bplatz press"? A free paper launched in January 2001 to coincide with the opening of the Osaka Industrial Creation Organization. Based on the concept, "The best way to energize Osaka, the city of small and medium-sized enterprises, is to let the people of Osaka know that there are hardworking Osakans," it features energetic and powerful entrepreneurs...