Odakyu Department Store will rename its savings service 'Odakyu Ladies Club' to 'Odakyu Tomonokai' on June 1. The change aims to encourage a wider range of customers to use the service, regardless of age, gender, or lifestyle. Even after the name change, the savings courses, service details, and member benefits will remain unchanged. Additionally, starting June 10, the store will launch a membership campaign offering up to 30,000 yen in 'shopping discount coupons' and hold special member-only discount events.

FACT BOX

  • Source: PR TIMES
  • Category: rebranding