Over 20 'Salty Gourmet' Items to Beat the Summer Heat! Odakyu's 'Okinawa Salty Journey' at the Department Store Basement

At the food section of Odakyu Department Store Shinjuku, as part of the store-wide initiative 'Odakyu Okinawa Weeks supported by Orion,' a gourmet event titled 'Okinawa Salty Journey' will be held from Wednesday, July 22, to celebrate the flavor of salt nurtured by Okinawa's seas during the hot summer months.

In this campaign, 19 shops in the food section and one café within the store have created original menus using 'Aoi Umi' salt from Okinawa's 'Shimamausu Honpo.' Over 20 exclusive items, ranging from bakeries and Western confectionery to side dishes and sushi, will be available. By offering diverse interpretations of the same salt theme, the event highlights the unique charm of Okinawan food culture and promotes delicious 'salty gourmet' options perfect for summer.

Learn more

◎ What is 'Aoi Umi' from 'Shimamausu Honpo'?

A salt made solely from seawater drawn from approximately 2,000 meters off the coast of Itoman, Okinawa. It offers not only saltiness but also a subtle sweetness, making it ideal for Japanese, Western, and Chinese dishes.

Aoi Umi (1 pack) 259 yen ※ Available at 'Meijiya' on the B2 floor

Exclusive 'Salty Gourmet' Items from Odakyu Using Okinawa's 'Aoi Umi'

Nineteen shops in the food section and one in-store café will offer original menus created using Okinawa's 'Aoi Umi' salt. A wide variety of items will be available, from sweets with a perfect balance of salt and sweetness to salt bread, sushi, and side dishes.

(Examples)

【Sweets & Bread】

'Shinjuku Takano,' 'Sumi-e'

'Patisserie Monchere,' 'Le Bien'

'Nuts Factory,' 'Le Salon de Ninas'

● 'Shinjuku Takano' Salty Shortcake with Grapefruit (1 piece) 950 yen 【1st basement floor】

A shortcake made with fresh cream and grapefruit, enhanced with 'Aoi Umi' salt.

● 'Sumi-e' Salt Bread with Honey Butter (1 piece) 240 yen, Salt Bread with Mentaiko Butter (1 piece) 270 yen ※ Limited to 10 each per day, available from 12:00 daily 【SHINJUKU DELISH PARK】

'Salt Bread with Honey Butter' is baked with honey added to salt bread, while 'Salt Bread with Mentaiko Butter' is filled with mentaiko from the renowned Kanefuku and butter, then baked in salt bread dough.

● 'Patisserie Monchere' Salted Vanilla Roll Decoration (1 roll) 1,188 yen ※ Limited to 15 per day 【1st basement floor】

A half-decorated roll made with Dotonbori roll dough, wrapping salted chantilly and salted vanilla cream, topped with crispy sablé and a sprinkle of salt. The mild saltiness enhances the sweetness of the cream, leaving a refreshing aftertaste.

● 'Le Bien' Viennese (Salted Caramel) (1 piece) 378 yen ※ Limited to 25 per day 【B2 floor】

A light-textured bread filled with caramel and condensed milk cream mixed with cream cheese, using 'Aoi Umi' salt.

● 'Nuts Factory' Okinawan Brown Sugar Marse Caramel Flavor (1 piece / 70g) 600 yen 【SHINJUKU DELISH PARK】

A crunchy caramel nut treat combining 'Aoi Umi' salt and brown sugar, creating an addictive balance of sweetness and saltiness.

● 'Le Salon de Ninas' Salted Caramel Roll Drink Set — with 'Aoi Umi' — (1 set) 1,520 yen 【M2 floor café】

An elegant caramel roll accented with 'Aoi Umi' salt.

【Rice & Side Dishes】

'Bontabonta,' 'Tonkatsu Maizen'

'Salad Deli Marugo,' 'Uo no Hokushin'

'Ishin-go,' 'Gohan Yu Yoneyachi'

● 'Bontabonta' Egg-in-Spam Onigiri (1 piece) 430 yen ※ Limited to 15 per day 【SHINJUKU DELISH PARK】

A Spam rice ball topped with egg, inspired by Okinawan flavors. Enjoy the harmony between the mellow saltiness of 'Aoi Umi' and the sharp saltiness of Spam.

● 'Tonkatsu Maizen' Salted Fillet Cutlet and Ginger Pork Rice Set (1 serving) 1,296 yen ※ Limited to 10 servings per day, available from 11:00 daily

A dish combining a salted fillet cutlet using 'Aoi Umi' salt and a ginger pork rice bowl.

● 'Salad Deli Marugo' Summer Tacos Rice with Salted Lemon Flavor (1 pack) 980 yen 【B2 floor】

A summer spiced rice dish where the saltiness of 'Aoi Umi' and the freshness of lemon blend beautifully. The Okinawan soul food tacos rice is enhanced with salted lemon for extra flavor.

● 'Uo no Hokushin' Sushi with Salt and Lemon (1 pack) 598 yen ※ Limited to 10 packs per day 【B2 floor】

Sushi made with 'Aoi Umi' salt allows you to enjoy the natural sweetness and aroma of the ingredients without soy sauce. Savor the refined taste that unfolds in your mouth.

● 'Ishin-go' Nozawana and Salted Kakuni Bun (1 piece) 540 yen ※ Limited to 10 per day 【B2 floor】

A Chinese steamed bun filled with house-made salted kakuni (braised pork belly) cooked with 'Aoi Umi' salt and nozawana. The refined saltiness brings out the natural flavors of each ingredient.

● 'Gohan Yu Yoneyachi' Enra Tsumusu Salt (1 serving) 980 yen ※ Limited to 10 servings per day 【B2 floor】

Unlike the sweet-sauced tsumusu, this version is seasoned only with 'Aoi Umi' salt to enhance the natural flavor of the shrimp.

<Purchase Gift>

During the event, the first 1,000 customers who purchase eligible items will receive an 'Orion Beer Sticker (1 piece).'

※ All prices include consumption tax.

◎ For more details on the store-wide initiative 'Odakyu Okinawa Weeks supported by Orion,' please refer to the following release: <'We Want to Energize the Town Together' — Young Staff's Initiative Launches First-Ever Store-Wide 'Odakyu Okinawa Weeks supported by Orion'>

https://prtimes.jp/main/html/rd/p/000000552.000035774.html

Official 'Odakyu Okinawa Weeks' Website

<Event Overview>

Name: 'Okinawa Salty Journey' ('Odakyu Okinawa Weeks supported by Orion')

Period: July 22 (Wed) – August 4 (Tue)

Location: Food sections on B2 and B1 floors of Odakyu Department Store Shinjuku, 'SHINJUKU DELISH PARK' (Odakyu Ace North Building)

Address: 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Access: Right outside the west exit of Shinjuku Station

TEL: 0570-025-888 (Navidial)

URL: https://www.odakyu-dept.co.jp/shinjuku/okinawa/food.html