【New Product】Maruyama Coffee Launches Retro-Style 'Karuizawa Coffee Donut' on July 15, Perfectly Paired with Dark Roast Coffee

A retro-style, nostalgic fried donut meant to be enjoyed with dark roast coffee.

The 'Maruyama Coffee Original Karuizawa Coffee Donut' offers a crispy, aromatic exterior with a light and fluffy bite. It captures the simple, comforting taste reminiscent of traditional Japanese cafés. Its delicate sweetness, coated with sugar, pairs exceptionally well with dark roast coffee—making it the perfect companion for a relaxing coffee break. The combination of coffee and donuts is often called the ultimate pairing. Enjoy the harmonious blend of rich, aromatic coffee and soft, sweet donuts. Whether paired with your favorite coffee blend or enjoyed as a personal treat during a busy day, it offers a comforting sweet moment. It’s also ideal as a souvenir from Karuizawa or a small indulgence for yourself.

【Product Overview】

Product Name: Maruyama Coffee Original Karuizawa Coffee Donut

Contents: Sold individually or in packs of 5

Price: Individual: ¥213 (excl. tax) / ¥230.04 (incl. tax); 5-pack: ¥1,125 (excl. tax) / ¥1,215.00 (incl. tax)

Availability: Maruyama Coffee直营 stores and online store, among others

【About Maruyama Coffee】

Maruyama Coffee is a specialty coffee roaster. The company sources its coffee beans directly from producers by visiting origin countries. This deep commitment to quality across the entire organization allows Maruyama Coffee to offer a diverse range of unique blends and varieties not found elsewhere. The beans are rare and high-value, sourced through long-term, trust-based relationships with producers—many spanning over 20 years. Maruyama Coffee treats coffee beans as agricultural products, emphasizing the importance of varietal, growing environment, and processing methods.

Currently, Maruyama Coffee operates 13直营 stores nationwide—4 in Nagano Prefecture (including the Karuizawa flagship), 7 in Tokyo, 1 in Yamanashi, and 1 in Aichi. Products are also available through its online store, supermarkets, and general retailers. In addition to 'Liquid Coffee' and 'Café Latte Base' that bring specialty coffee flavors into homes, the brand offers various sweets made with specialty coffee, such as 'Marshmallows,' 'Yokan,' and 'Baumkuchen.'

As both a manufacturer and a food service operator, Maruyama Coffee is committed to being closely involved in every step—from origin to the customer’s cup.

Official Website: https://official.maruyamacoffee.com/

Online Store: https://www.maruyamacoffee.com/ec

Official X: https://twitter.com/MARUYAMA_COFFEE

Official Instagram: https://www.instagram.com/maruyama_coffee/

Press inquiries: https://official.maruyamacoffee.com/contact/official-contact/