Children's Sun Umbrellas Urgently Added! A Hit Product with 330,000 Units Sold, Supporting School Commutes During Heatwaves. The Secret Behind Achieving No. 1 Rankings on Amazon, Rakuten, and Yahoo! Revealed.

Ogawa Co., Ltd. (Headquarters: Nagoya City, Naka Ward, President: Yasunori Ogawa), a manufacturer of umbrellas and rain goods, is offering its "Children's Sun and Rain Umbrella" which combines high quality and safety, as a measure against heatstroke in children due to the arrival of summer and recent extreme climate change. We would like to bring this to your attention as part of our summer heat countermeasures planning. Due to popular demand, we have urgently added both long and folding umbrella types, with sales sequentially starting from early July.

Children's Sun Umbrella

Children's Sun Umbrella Special Feature Site

About the "Children's Sun Umbrella"

Safety features include a transparent window and safety tips on the bone ends so they do not protrude.

Safe design with bone tips that do not protrude (design registered), a transparent window on the umbrella body to ensure visibility, and for folding umbrellas, a larger carrying bag is provided for children who have difficulty folding them... designed so that the children who actually use them can do so as safely and conveniently as possible.

Since its launch, the total number of children's sun umbrellas shipped has reached 330,000 units. Furthermore, compared to fiscal year 2019 when it was first released, 102,000 units were sold in fiscal year 2025 alone, representing a 50-fold increase from fiscal year 2019.

Many elementary school students have used our children's sun umbrellas to date.

Secret Story Revealed: Product Development Polished Without Discarding Even During Slow Sales Periods

Commuting to and from school under the blazing sun

The planning for children's sun umbrellas began in 2018. The concept at the starting point, which remains unchanged, was "to protect children from heatstroke." 2018 was also a year when extreme heat was strongly recognized as a social issue, and voices within the company arose saying, "Adults have sun umbrellas, so why aren't there any for children?" Furthermore, in 2020, the company was hit by the COVID-19 pandemic, leading to school closures and home learning in elementary schools, and temporary closures of retail stores. The sales environment became even more challenging, and there was even doubt about whether "children's sun umbrellas would truly be accepted." Nevertheless, the company did not abandon the product's very reason for existence. However, the business faced difficulties. Days continued where they had to secure funds for the next day due to operating at a loss.

A Turning Point Arrived Three Years Later... The President Himself Delivered Them to Children's Hands

President himself donates to an elementary school

Donated children's sun umbrellas

Rakuten Daily Ranking No. 1

The turning point came when they learned that "walking to and from school with umbrellas" was being recommended at an elementary school in Toyota City. President Ogawa directly contacted the principal, passionately explaining that he wanted them to see the children's sun umbrellas and convey the effectiveness of the umbrellas developed over nearly three years. He also had the opportunity to teach first-graders how to use the sun umbrellas, which ultimately led to all first-graders using the company's umbrellas. Since then, the item "children's sun umbrella" began to gain recognition little by little. And in 2026, according to the company, they became No. 1 in the kids' umbrella category on Amazon, Rakuten, and Yahoo! Shops.

The Future of Children's Sun Umbrellas

Of course, we cannot reveal all of those "secret strategies" here. However, what we can say is that they were not released simply because they sold well, but were products that were polished through relentless quality improvement and by listening to feedback from the field, even during periods of poor sales. Even in a market environment where similar products are increasing, the reason they continue to be chosen lies in Ogawa's unique product development infused with passion, going beyond superficial functional competition. Heatstroke countermeasures are expected to remain a theme that the nation and administrative bodies will continuously address in the years to come. Ogawa Co., Ltd. will continue to unswervingly "protect children from heatstroke."

*The ranking expressions on Amazon and Rakuten are based on information confirmed by the company as of 2026.

【Sales Information】

Direct EC Site

LINE DROPS

https://www.linedrops.jp/fs/linedrops/c/p_kids

Rakuten Ichiba Store

https://item.rakuten.co.jp/linedrops/c/0000000534/

OGAWA Amazon

https://www.amazon.co.jp/%E5%B0%8F%E5%B7%9D-Ogawa-%E5%85%88%E7%AB%AF%E3%81%8C%E4%B8%B8%E3%81%84T%E5%9E%8B%E9%9C%B2%E5%85%88-UV%E3%82%AB%E3%83%83%E3%83%88%E7%8E%8799-%E4%BB%A5%E4%B8%8A-LINEDROPS/dp/B0CPSPJRNP?ref_=ast_sto_dp&th=1

Retail Stores

Aeon, Loft, Hands, etc., nationwide

【Company Profile】

Company Name: Ogawa Co., Ltd.

Representative: President Yasunori Ogawa

Location: 3-6-26 Marunouchi, Naka Ward, Nagoya City, 460-0002

Established: June 1949

Business Activities: Manufacturing and sales of umbrellas, rain goods, sun umbrellas, etc.

Capital: 10 million yen

URL: http://www.ogawa-rain.com/

【Inquiries Regarding This Product from Media】

Ogawa Co., Ltd.

Tel: 052-962-9321

【Inquiries Regarding This Product from Customers】

Online shop "LINE DROPS"

http://www.linedrops.jp/

Tel: 0568-65-7722