Ogury Japan Partners with unerry to Launch 'Persona-Based In-Store Visit Measurement Package'

Ogury Japan Co., Ltd. (hereinafter 'Ogury Japan'), the Japanese subsidiary of a global ad tech company, announces the launch of the 'Persona-Based In-Store Visit Measurement Package' through a partnership with unerry Inc. (hereinafter 'unerry'), operator of the real-world behavior data platform 'Beacon Bank.' This collaboration enables advertisers to combine Ogury Japan's persona-driven advertising with unerry's in-store visit measurement technology, allowing them to understand the characteristics of high-conversion personas and deepen customer insights.

Background

In digital advertising, demand is growing not only for online metrics such as awareness and clicks, but also for measuring foot traffic to physical stores. However, simply counting visitors has made it difficult to understand the characteristics of those who actually visit.

Ogury Japan has long delivered targeted advertising using its privacy-conscious proprietary Persona Intelligence Engine. Through this partnership with unerry, which specializes in foot traffic measurement via mobility data, Ogury now enables 'persona-based' analysis during the post-campaign visit measurement phase—delivering actionable insights to improve marketing strategies.

Three Key Values of the 'Persona-Based In-Store Visit Measurement Package'

1. Visualization of Store Visit Lift Not only does it measure the pure lift in store visits by comparing exposed and non-exposed audiences, but it also visualizes which personas showed the highest conversion rates.

2. Persona-Based Audience Analysis By combining campaign data with Ogury's proprietary persona data, advertisers can analyze the interests of audiences who responded to ads. Overlaying unerry's visitor data further deepens understanding of the traits of high-visit-rate personas.

3. Application to Future Campaigns Understanding 'personas most likely to visit' enables optimization of future targeting strategies and creative improvements.

Expected Use Cases

- Store traffic campaigns in retail and distribution industries - In-store visit promotion for restaurant chains - Customer referral programs for automotive dealers - Foot traffic strategies for commercial facilities and shopping malls - Attendance promotion for events and exhibitions

Comment from Nagahiko Hirohama, Head of New Business Development, Ogury Japan

'In-store visit measurement has traditionally been used as a metric to understand “how many people visited.” However, what advertisers truly want to know is “who these visitors are.” While demand for visualizing in-store effectiveness is rising in Japan, few solutions go as far as truly understanding the visitors. Ogury combines in-store measurement with persona analysis to deliver insights that go beyond mere performance tracking—enabling customer understanding and optimization of future campaigns.

From “measuring visit counts” to “understanding visiting customers”—we believe this represents the next generation of in-store measurement in the Japanese market.'

Comment from Satoshi Ieda, Executive Officer, Sales & Platform, unerry

'We are honored to partner with Ogury Japan. For advertisers with physical stores, the question of 'who to target and what message to deliver' is a constant challenge. By combining unerry's visitor data with Ogury's persona analysis, we can now understand the personas of actual store visitors. We hope this solution will be widely used to enhance effective customer acquisition and elevate marketing strategies.'

About Ogury

Ogury is a global Ad Tech company built on its proprietary 'Persona Intelligence' technology. It enables consistent cross-channel persona strategies and contributes to measurable brand outcomes. Founded in 2014, Ogury now operates in 18 countries with over 500 employees worldwide.

About unerry

Founded in 2015, unerry is a data company operating the real-world behavior data platform 'Beacon Bank' (https://www.beaconbank.jp/). Leveraging GPS and beacon technology, it collects and analyzes indoor/outdoor foot traffic big data from approximately 850 million IDs (including 240 million in Japan) across around 150 smartphone apps using AI. Guided by the mission 'Creating a comfortable future with data,' unerry supports OMO marketing and works toward realizing smart cities.