Okamura Implements Rebranding as Part of Mid-to-Long-Term Management Strategy

Okamura Corporation (Headquarters: Yokohama, Kanagawa; President: Masayuki Nakamura) will implement rebranding starting June 1, 2026, as part of its mid-to-long-term management strategy. In its new corporate branding, the company aims to build the 'most trusted brand' as a one-of-a-kind company that handles the creation of all environments as social infrastructure. It has set its goal as a 'HUMAN-ORIENTED COMPANY' and has established a new symbol mark as the banner for the future 'Okamura brand.' The company formulated a long-term vision looking ahead to the next 10 years and a 'Mid-term Management Plan 2028' covering the three years from the fiscal year ending March 2027 to the fiscal year ending March 2029, which was announced on May 29. With 'Demand-Creating Company' as its core theme, the company aims to anticipate changes in society and the market to create value, while generating new demand and providing it to society. Okamura develops business in various scenes such as offices, education, medical, research, commercial facilities, and logistics centers, supporting social infrastructure by being involved in the creation of all 'places' and 'environments.' As the social environment changes significantly and discontinuously, Okamura's business must also change flexibly. To this end, while brand images have been formed for each business area and market until now, the company will promote new corporate branding to establish a one-of-a-kind company-wide brand image recognized in all business areas and markets. As a goal for 2035, 10 years from now, the company has adopted 'HUMAN-ORIENTED COMPANY,' born from the message 'Thinking of people, creating places.' Starting from 'thinking of people,' the company aims to realize a society where everyone can work and live vibrantly through the business of 'place-making.' The symbol mark expresses the three sides of a CUBE, symbolizing the 'place,' 'environment,' and 'space' that Okamura provides, opening up to reveal new value being born from within. The white part in the center is a motif of the character for 'person,' embodying the thought of always placing 'people' at the center.