New proposal to enjoy "fermentation" more freely. _SHIP KOMBUCHA renews packaging under the banner of "NEO Fermentation"

Oizumi Kojo Co., Ltd. (Headquarters: Kawaguchi City, Saitama Prefecture, Representative Director: Kentaro Oizumi, hereinafter referred to as "the Company") is pleased to announce that its fermented sparkling tea, "_SHIP KOMBUCHA," will renew its packaging with the new message "NEO Fermentation." The renewed product will also be available on the official online store starting July 7, 2026 (Tue).

▼ Official Online Store: http://oks-kombuchaship.com

*Some retail stores will begin rolling out the new packaging sequentially starting July 3, 2026 (Fri).

*The current design will continue to be sold as "Art Bottles."

This renewal maintains the commitment to ingredients and manufacturing methods while further emphasizing the product's characteristic "fermentation" and refreshing the design to be more pop and colorful. The aim is to create packaging that is eye-catching in stores and refrigerated cases, and easy for first-time customers to pick up.

With this renewal, _SHIP KOMBUCHA aims to propose fermentation not as something "difficult" or "special," but as something that can be easily incorporated into daily life according to one's mood.

Background of the Packaging Renewal

_SHIP KOMBUCHA has been developed as a product that can be enjoyed in daily life, valuing the deep flavors derived from fermentation and the commitment to ingredients and manufacturing methods.

On the other hand, there was a challenge in retail stores: it was difficult for first-time viewers to understand "What is kombucha?" and "What kind of drink is it?" Especially in sales areas with many products, such as grocery stores and supermarkets, it is important for the product's characteristics and reasons for purchase to be understood at a glance.

Therefore, we have renewed the packaging design to convey the value of "fermentation" that _SHIP KOMBUCHA possesses more clearly and enjoyably. By newly adopting the message "NEO Fermentation," we express the value of freely enjoying the wisdom of traditional fermentation in line with modern lifestyles.

What is "NEO Fermentation" advocated by _SHIP KOMBUCHA?

The oldest known traces of fermented food in the world date back approximately 13,000 years to Israel.

From its likely accidental beginnings, fermentation evolved from a "phenomenon" to a "preservation technique," and eventually, unique "food cultures" rooted in each region were nurtured around the world.

In the 19th century, when the nature of fermentation was scientifically elucidated by the French scientist Louis Pasteur, fermentation transcended the realm of food culture and developed into industrial fields such as medicine and biotechnology as a scientific technology supporting society.

We believe fermentation is a "phenomenon that brings about positive change."

In today's chaotic society, fermentation is evolving beyond food technology into a way of thinking that improves people, organizations, and society.

Connecting fermentation inherited from the past to the future society.

"NEO Fermentation" is a new philosophy that expands the concept of fermentation itself to people, organizations, and society, on the extension of history.

And that philosophy is by no means difficult.

Making fermentation something that can be enjoyed more freely, more lightly, and more comfortably in daily life.

Just as microorganisms have changed the world, we will continue to create products and spaces that foster positive change in people and society through the wisdom of fermentation, serving as a catalyst for such change.

Key Points of the New Packaging

1. Design that conveys the value of "fermentation"

Under the message of "NEO Fermentation," the new packaging expresses the new way of enjoying fermentation proposed by _SHIP KOMBUCHA. It makes it easier to understand that it is a fermented beverage the moment it is found on the shelf, creating an opportunity to pick it up.

2. Refreshing with a pop and colorful impression

While maintaining the commitment to natural ingredients and fermentation, the impression is made more approachable. We aimed for a pop and colorful design that makes everyday life a little more fun and uplifting.

3. Enhanced visibility in stores and strengthened proposal power for retailers

In sales areas such as grocery stores and supermarkets, the product itself is the first point of contact with consumers. This renewal enhances in-store visibility and evolves the packaging to make it easier for retailers to convey the product's appeal.

What _SHIP KOMBUCHA Aims For

Oizumi Kojo Co., Ltd., under its purpose of "Filling the Earth with Smiles" and its vision of "Creating a Wonderful Environment," is engaged in businesses related to food and lifestyle to realize a sustainable society where people and nature coexist harmoniously.

_SHIP KOMBUCHA aims not only to produce and sell products but also to create new experiences and value with each cup as a catalyst.

Through this renewal, we will create touchpoints that make the appeal of _SHIP KOMBUCHA easily understandable to those who are not familiar with fermented beverages, both in stores and online, and spread "opportunities to enjoy fermentation" in the daily lives of everyone.

Product Overview

Product Name: _SHIP KOMBUCHA

Flavors: 4 types (ORIGINAL / YUZU HEADS / SHISO FUTURE / HOP BREEZE)

Renewal Rollout Date: Sequentially from July 2026

Sales Start Date: Sales will begin on the official online store from July 7, 2026 (Tue). *Some retail stores will begin rolling out sequentially starting July 3, 2026 (Fri).

Sales Locations: Official online store, retail stores, etc.

Official Online Site: http://oks-kombuchaship.com

Official Instagram: https://www.instagram.com/_ship_kombucha/

*Sales start dates and retail stores are subject to change.

About "_SHIP KOMBUCHA"

Kombucha is a plant-based lightly carbonated beverage called "fermented sparkling tea," made by adding sugar to tea and fermenting it with "SCOBY" (Symbiotic Culture Of Bacteria and Yeast). Like other fermented foods, it is a popular drink for people seeking a healthy and active lifestyle, with expected effects such as improving gut health, strengthening immunity, and anti-aging. It is a popular drink overseas, readily available in cafes and supermarkets, characterized by its fruity acidity and refreshing taste.

"_SHIP KOMBUCHA" is an organic kombucha brand brewed using natural ingredients such as those from natural cultivation, without any added fruit juices, fragrances, or preservatives. In 2023, it became the first kombucha in Japan to obtain organic JAS certification, and all four flavors won awards at a world competition. It is brewed with care and time by artisans at one of Japan's few non-heated kombucha-dedicated breweries, from tea extraction to fermentation and bottling. You can enjoy the fruity acidity reminiscent of white grapes and pears, along with the umami derived from fermentation.

To those considering introducing "_SHIP KOMBUCHA"

Phone Number: 048-222-1171

Email: [email protected]

About Oizumi Kojo Co., Ltd.

Oizumi Kojo Co., Ltd., under its purpose of "Filling the Earth with Smiles" and its vision of "Creating a Wonderful Environment," aims for a future where people and nature coexist harmoniously and contributes to the realization of a sustainable society. The company engages in a wide range of businesses, including the manufacturing and sales of fermented sparkling tea "_SHIP KOMBUCHA," the operation of plant-based cafes, and the planning and operation of farmers' markets, with a focus on wellness and environmental consideration.

Company Name: Oizumi Kojo Co., Ltd.

Representative: Representative Director Kentaro Oizumi

Head Office Location: 5-4-1 Ryoke, Kawaguchi City, Saitama Prefecture

Established: March 1938 (Founded March 1917)

Capital: 20,000,000 yen

URL: https://www.oks-j.com/

Contact: https://www.oks-j.com/contact

Business Activities:

_SHIP KOMBUCHA (Kombucha Manufacturing and Sales) / 1110 CAFE/BAKERY / BROOKS GREENLIT CAFE / CAMPUS (Space rental, event planning and operation such as OKS CAMPUS MARKET) / Goodnature (Cold press juice machine sales and repair) / FUTURE FUN FOOD (Popcorn machine sales and repair) / Food Products Business / Real Estate Management