AI Dating App 'Yoitoki' Enhances 'Value Matching' to Address Marriage and Child-Rearing Concerns

Yoitoki, a next-generation AI matching platform operated by OLA PARTY JAPAN Inc., has enhanced its matching functionality based on three core values: marriage views, child-rearing views, and life plans, to support users in finding partners with a vision for the future.

In recent years, an increasing number of dating and matchmaking app users value alignment on long-term life plans, not just appearance or hobbies. Topics like work-life balance after marriage, housing, whether to have children, child-rearing philosophy, and career integration become more important as relationships deepen.

According to the Ministry of Health, Labour and Welfare's vital statistics, the average age of first marriage in 2024 was 31.1 for men and 29.8 for women, with the average age of mothers at the birth of their first child being 31.0. As marriage and childbearing are delayed, the importance of sharing values early on has grown.

Furthermore, according to Recruit Bridals' 'Marriage Hunting Reality Survey 2024,' 15.3% of those who married in 2023 met through matchmaking services. The survey suggests that those who found partners through such services tend to discuss long-term life design factors like 'children,' 'housing,' and 'career plans' early on.

Internal Survey: Over 60% want to discuss child-related values early but find it difficult

In an internal survey of 200 single men and women aged 20-40, 76.0% stated they prioritize value alignment when considering a serious partner.

Additionally, 62.5% said they want to check views on children in the early stages of dating but find it difficult to ask directly. Furthermore, 68.0% agreed that 'having marriage, child-rearing, and life design values visualized beforehand makes it easier to engage with a partner with peace of mind.'

This indicates a psychological hurdle where important future-related topics are hard to broach in initial communication.

Reducing Future Misalignment with 'Value Matching'

Yoitoki's 'Value Matching' feature visualizes compatibility based on three perspectives: marriage, child-rearing, and life planning.

For marriage, it organizes hopes regarding timing, partnerships, housework, and career values. For child-rearing, it clarifies intentions regarding children, involvement in upbringing, and educational philosophies. For life planning, it analyzes compatibility based on housing, career, relationships with family, and lifestyle preferences.

'Heart-Knot AI' (Kokorumusubi AI), the core of Yoitoki, is designed to prioritize inner compatibility, including love views, future outlooks, interpersonal distancing, and behavioral tendencies, rather than just superficial conditions.

Creating a Safe Sharing Experience

While topics like marriage, childbirth, and parenting are vital, they are delicate to ask about directly upon meeting. Yoitoki aims to provide an experience where users can organize their values at their own pace and share them with others as needed, rather than forcing disclosure.

AI-driven value matching is not meant to filter partners by conditions, but serves as a guideline to reduce anxieties about the future and help users meet partners with whom they can interact sincerely.

Future Outlook

Yoitoki is committed to improving the accuracy of its AI-powered value matching to reduce 'pre-meeting anxiety' and 'post-meeting misalignment' in the dating scene. By fostering a society where future topics can be discussed naturally and safely, Yoitoki provides a new matching experience for the AI era.