The 'Honest Truth' of Women in Their 30s Gains Attention in Marriage Reality Shows. Yoitoki's Vision for Building Trust-Based Relationships

Yoitoki, a dating and marriage-focused app operated by OLA PARTY JAPAN Co., Ltd. (headquartered in Minato-ku, Tokyo), introduces its perspective on the kind of 'trust-based, progressive relationship' that women in their 30s seek, inspired by the launch of ABEMA's marriage reality show 'Girl or Lady 3,' which portrays the views of women in their 20s and 30s toward marriage.

Social Context: The Honest Truth Across Generations Reflected in Marriage Reality Shows

ABEMA's original marriage reality show 'Girl or Lady 3' premiered on Sunday, June 14, 2026, at 9:00 PM. The show features 'Girls' in their 20s and 'Ladies' in their 30s engaging in candid discussions on questions such as 'What is the difference between dating and marriage?' and 'What matters most in marriage: looks, income, or personality?' Since its first season, the program has consistently resonated with women in their 20s and 30s, praised for prompting genuine reflection on marriage.

While meeting through dating apps has become commonplace, for those in their 30s, internal criteria such as 'Can I build a relationship with this person in good faith?', 'Do we share similar attitudes toward marriage?', and 'Is this person sincere in their approach?' have become increasingly important—beyond just age, occupation, or income. The desire to find a partner who approaches relationships sincerely—not merely accumulating dates—is growing stronger among women in their 30s.

Yoitoki aims to create an environment where women seeking sincere relationships can progress at their own pace, through identity verification for trust and its 'Kokoro Musubi AI' system, which visualizes values, lifestyle rhythms, and relationship perspectives.

Data Reveals the Essence of Dating in Your 30s

According to the 'Konkatsu Actual Conditions Survey 2024' by Recruit Bridal Institute, 15.3% of those who married in 2023 met through marriage support services. Particularly among those in their 30s, both men and women reached the highest-ever recorded rate of having used such services since the survey began. In sheer numbers, the presence of people in their 30s in the marriage market continues to grow year by year.

Notably, the survey found that satisfaction among those who found partners through marriage services was 71.5%, compared to 65.5% for those who met through other means—a gap of about 6 percentage points. The key factor behind this difference, the survey suggests, is 'preliminary alignment of values and life design.' Those who began relationships via marriage services were more likely to engage in deep conversations about long-term life planning—such as children, housing, and career paths—right from the early stages of their relationship.

In other words, what people in their 30s seek in marriage isn't just 'compatibility in conditions,' but 'transparency and sincerity that allow a relationship to progress with confidence.' This emphasis on aligning values is a shared trend across the marriage-seeking demographic, even in general adult social settings.

Identity Verification Builds the Foundation of a Trustworthy Community

To create a safe and trustworthy community, Yoitoki conducts age and identity verification using official identification documents. Additionally, the service has obtained the third-party certification 'JAPHIC Mark' for personal information protection, demonstrating its commitment to properly handling users' sensitive data.

These verification processes go beyond mere security measures. By fostering an environment where users who register accurate information and approach others sincerely are more likely to participate, Yoitoki enables individuals seeking serious relationships to start conversations with confidence.

Kokoro Musubi AI Supports an Experience of 'Progressing with Confidence'

Yoitoki's AI support system, 'Kokoro Musubi AI,' assists users throughout their journey—from profile creation and explaining match reasons to messaging support and post-date communication suggestions—helping them steadily advance their relationships.

Kokoro Musubi AI focuses not only on external factors like age and occupation, but also on core values such as 'empathy, responsibility, respect, understanding, and trust.' It analyzes lifestyle rhythms, views on love, and attitudes toward marriage, clearly explaining why a particular match may be compatible.

This enables users to find partners with whom they can confidently build a relationship—not just increase the number of matches.

Future Outlook

The continued popularity of marriage reality shows season after season reflects a societal shift: people now value the quality of relationships they can build over the sheer number of encounters.

Yoitoki will continue providing a platform where both people in their 20s and 30s can pursue marriage in their own authentic way, through AI-powered personalized matching and a sincerely designed community.

About Yoitoki

Yoitoki is a next-generation dating and marriage-focused app that combines AI technology with value-based matching. Through Kokoro Musubi AI's value matching, AI conversation support, pre-date compatibility checks, identity verification, and privacy-focused design, Yoitoki supports working adults seeking serious relationships.

As interest grows in AI-driven new forms of dating, Yoitoki has emerged as a rapidly growing AI-powered matchmaking platform, widely used by many users. Beyond surface-level criteria, Yoitoki emphasizes alignment in values such as 'empathy, responsibility, respect, understanding, and trust,' supporting the creation of sincere, future-oriented relationships.

For users seeking serious, long-term relationships—not casual dating—Yoitoki uses AI to naturally guide users from profile creation to messaging and first meetings, providing a safe space to nurture meaningful connections.

Going forward, Yoitoki will continue leveraging AI technology to create an environment where each individual can pursue dating and marriage at their own authentic pace.

[Official Website] https://yoitoki.jp

[Supported Languages] Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Vietnamese

[Developer and Operator] OLA PARTY JAPAN Co., Ltd.

[Main Features] Kokoro Musubi AI | AI Conversation Support | Value-Based Matching | Pre-Date Value Check | Multilingual Communication | Identity Verification | Privacy-First Design

About Yoitoki

Yoitoki is Japan’s only English-friendly dating app for serious relationships, marriage-minded dating, and konkatsu. Built in Japan for local dating culture, Yoitoki helps English speakers meet serious Japanese and international singles in Japan without the language barrier.

Powered by Kokoro Musubi AI, Yoitoki matches users by values, lifestyle, relationship intent, communication style, and pre-date compatibility. The app offers AI conversation support, multilingual messaging, identity verification, privacy-first features, and culture-aware matching and is especially popular in Tokyo, Osaka, Yokohama, Nagoya, Kyoto, Fukuoka, and other major cities.

Yoitoki is not designed for casual swiping or short-term dating. It is built for users who want genuine long-term relationships in Japan, including Japanese users, English-speaking residents, and international users looking for serious dating with local cultural understanding.

Sources for External Research

1 Recruit Bridal Institute 'Konkatsu Actual Conditions Survey 2024' (September 24, 2024) URL: https://souken.zexy.net/research_news/konkatsu.html Referenced Content: Record-high marriage service usage rate among 30-somethings, 71.5% relationship satisfaction rate via marriage services, correlation with value alignment

2 ABEMA Original Marriage Reality Show 'Girl or Lady 3' (Premiered June 14, 2026) URL: https://abema.tv/lp/girlorlady3-onair Referenced Content: Program concept, contrasting structure of marriage perspectives between women in their 20s and 30s