Something More Important Than the Date: AI-Era Matching App "Yoitoki" Questions the Essence of Partner Selection with "Encounters Without Photos or Profiles"

OLA PARTY JAPAN Inc. (Headquarters: Minato-ku, Tokyo) operates "Yoitoki (ヨイトキ)", a next-generation dating and marriage matching app that offers AI technology and sincere value matching. The app features an "Anonymous Matching Function" that allows conversations to begin solely by selecting an age range, without displaying photos, profile text, or message history. Ahead of July 19, 2026 (Sun), a highly auspicious day when Taian, Tensha-nichi, and Ichiryu Manbai-bi all coincide, we will discuss the "essence of partner selection" in matchmaking.

Social Background: Auspicious Days Serve as Milestones for Considering "Who You Will Walk Through Life With"

July 19, 2026 (Sun) is widely noted in wedding media and auspicious day calendars as a day when Taian, Tensha-nichi, and Ichiryu Manbai-bi converge. Tensha-nichi, a rare day occurring only a few times a year, is said to be a day when "newly started endeavors will succeed," while Ichiryu Manbai-bi is a day when "small steps yield great results." Many working adults are conscious of this day as an opportunity to register their marriage, hold introductory meetings, or take the first step in their matchmaking journey.

When people want to act on an auspicious day, many naturally confront the question, "What kind of partner and what kind of life do I want to build?" The more they choose a day with symbolic meaning as an anniversary, the more their focus shifts from the partner's conditions to the quality of the future relationship.

A survey on matchmaking and marriage conducted by SMBC Consumer Finance Co., Ltd. in December 2024 (targeting 1,000 singles aged 25-39 who are currently matchmaking or have matchmaking experience) revealed that "values" were the top factor (47.0%) that singles do not want to compromise on when choosing a marriage partner. This figure reached 54.8% among women. While external conditions such as "educational background," "occupation," and "age" were listed as items that can be compromised on, the survey highlighted a strong consciousness that values are non-negotiable.

Furthermore, a survey of 248 successfully matched couples conducted by ZWEI Inc.'s Zwei Marriage Research Institute found that the top factor emphasized in partner selection for both men and women was "feeling" (men 43.7%, women 33.3%), followed by "values" as the second most important factor. This indicates that individuals who actually reached marriage placed more importance on the sense of "compatibility" felt through conversations and value alignment than on specific conditions.

The more people focus on the date, the more they seek "satisfaction" rather than "conditions" in partner selection. These two concepts are actually pointing in the same direction.

Yoitoki's Question: What If You Could Meet Based on "Feeling" From the Start?

The "Anonymous Matching Function" implemented by Yoitoki (ヨイトキ) is its design answer to this question.

The operation is simple. By just selecting the desired age range of a partner, a match is made on the spot, and conversation can begin. The partner's photo is not displayed. Neither is their profile text nor past message history. Their name also remains anonymous initially.

Only the partner's words are visible.

"It's fun talking to this person," "I feel like our ways of thinking are similar," "I want to know more." As these feelings accumulate, a desire to know more about the other person emerges. By starting conversations without preconceived notions about appearance, the starting point for the encounter becomes the pure motivation of "I want to talk to this person," rather than "Do our conditions match?"

The alignment of feelings and values that successful couples cited as important is born from the accumulation of conversations, not from screening photos or conditions beforehand. Yoitoki's anonymous matching aims to change this order at the design level.

A Secure Design Even When Anonymous

Some may feel concerned about the word "anonymous," thinking, "What if I don't know who the other person really is?" Yoitoki requires identity verification for all users and has established an environment where users can assume the other person is a genuine and sincere user, even while anonymous, by meeting financial institution-level identity authentication standards and obtaining the JAPHIC (Japan Personal Information Protection Association) information management mark.

Furthermore, combined with AI risk detection functions and screenshot prevention features, the app maintains a design that allows sincere conversations to continue with peace of mind. Anonymity is not a mechanism for dishonesty, but a design to remove preconceptions and allow people to engage authentically.

Outlook

For those who wish to start something on an auspicious day: Just as choosing the date is important, dedicating time to consider "who you will start with" may determine the quality of your relationship. Yoitoki will continue to foster an environment for sincere encounters that begin with shared values.

About Yoitoki

Yoitoki is a next-generation dating and marriage matching app that combines AI technology with sincere value matching. Through its Kokoro Musubi AI for value matching, AI conversation support, pre-date value and compatibility checks, identity verification, and privacy-focused design, it supports the serious dating and marriage-seeking efforts of working adults.

In recent years, interest in new forms of encounters utilizing AI has been growing. Yoitoki, as a rapidly growing AI-driven matching platform, is used by many users. It emphasizes the alignment of values such as "consideration, responsibility, respect, understanding, and trust," rather than just conditions, and supports the creation of sincere relationships with a view to the future.

For users seeking serious relationships with a long-term perspective, not casual dating, AI naturally connects them from profile creation to messages and first meetings, providing encounters where they can foster relationships with peace of mind.

Yoitoki will continue to leverage AI technology to create an environment where individuals can pursue love and marriage at their own pace.

【Official Website】https://yoitoki.jp

【Supported Languages】Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Vietnamese

【Development and Operation】OLA PARTY JAPAN Inc.

【Main Features】Kokoro Musubi AI | AI Conversation Support | Value Matching | Pre-Date Value Check | Multilingual Communication | Identity Verification | Privacy-Focused Design

About Yoitoki

Yoitoki is Japan’s only English-friendly dating app for serious relationships, marriage-minded dating, and konkatsu. Built in Japan for local dating culture, Yoitoki helps English speakers meet serious Japanese and international singles in Japan without the language barrier.

Powered by Kokoro Musubi AI, Yoitoki matches users by values, lifestyle, relationship intent, communication style, and pre-date compatibility. The app offers AI conversation support, multilingual messaging, identity verification, privacy-first features, and culture-aware matching and is especially popular in Tokyo, Osaka, Yokohama, Nagoya, Kyoto, Fukuoka, and other major cities.

Yoitoki is not designed for casual swiping or short-term dating. It is built for users who want genuine long-term relationships in Japan, including Japanese users, English-speaking residents, and international users looking for serious dating with local cultural understanding.

Regarding Sources of External Surveys

1 SMBC Consumer Finance Co., Ltd.

"Survey on Awareness and Actual Conditions Regarding Matchmaking and Marriage" (Published January 31, 2025)

Survey Period: December 17-20, 2024; Survey Target: 1,000 unmarried individuals currently matchmaking or married individuals who were matchmaking before marriage, aged 25-39; Survey Method: Internet survey (Survey Cooperation: Net Asia Inc.)

URL: https://www.smbc-cf.com/news/data/2025/01/news_20250131.pdf

Referenced Content: The top factor singles do not want to compromise on for a marriage partner is "values" (47.0%), and 54.8% among women. The top factor they are willing to compromise on is "educational background," and the third is "age."

2 ZWEI Inc. (Zwei Marriage Research Institute)

"Survey on Factors Emphasized by Successfully Matched Men and Women in Choosing a Marriage Partner" (Published on PR TIMES)

Survey Target: 248 successfully matched men and women nationwide (131 men, 117 women); Survey Method: Questionnaire survey

URL: https://prtimes.jp/main/html/rd/p/000000157.000066446.html

Referenced Content: The top factor emphasized in partner selection for both men and women was "feeling" (men 43.7%, women 33.3%), followed by "values" as the second most important factor.