Free Practical Seminar on Advanced Marketing: Learn the Equation for Designing Promotions That Stimulate Buyer Psychology and Expand In-Store Sales Share

Introduction

ONE Lab (One Lab) is a specialized team operated by one move Inc. dedicated to 'scientific marketing.' We continuously and systematically conduct algorithmic analysis and verify the latest trends to maximize marketing effectiveness.

Drawing on insights gained from supporting over 200 clients in strategy design, planning, execution, and data-driven optimization, we host seminars on topics such as creating Z-generation-focused creative content, influencer-based promotions, and performance-driven advertising operations. Experts from each field serve as instructors, delivering practical knowledge directly applicable to real-world business.

Additionally, ONE Lab actively works on systematizing knowledge and researching new marketing methods, building a flexible framework capable of adapting to rapidly changing markets.

This seminar will introduce marketing strategies and practical applications of social media that contribute to corporate growth, based on daily analysis and field-tested insights. The content is designed to be clear and actionable—knowledge you can apply starting tomorrow.

Free Seminar Theme: The Equation for Designing Promotions That Stimulate Buyer Psychology and Contribute to Expanding In-Store Sales Share

In categories such as cosmetics, daily necessities, and toiletries—where numerous brands compete intensely—the era has ended in which shelf space and consumer attention could be secured solely based on visible exposure like TV commercials. We have now entered an age where designing a compelling 'reason to be chosen' is critical. In this seminar, we will reveal the strategic thinking behind promotion design aimed at maximizing in-store sales, using hair care product marketing as a case study.

When designing promotions to maximize in-store sales, it is important not only to create reasons for end-users to choose your product, but also to implement strategies that give retail buyers—the decision-makers responsible for product ordering and shelf allocation—a clear 'reason to keep it on the shelf.' During the seminar, we will present concrete examples of tactics that effectively stimulate buyer psychology.

Event Schedule and Participation Method

Date and Time: June 30, 2026 (Tue) 12:00 PM (Theme for this session)

Date and Time: July 7, 2026 (Tue) 12:00 PM (Subsequent themes to be announced)

Date and Time: July 14, 2026 (Tue) 12:00 PM

Date and Time: July 21, 2026 (Tue) 12:00 PM

How to Participate: No prior registration is required.

Please access the following URL at the scheduled time:

https://meet.google.com/jdd-dbrf-skn

※ Cameras and microphones can remain OFF.

※ Weekly study sessions are held every Tuesday at noon on various topics.

※ The meeting URL is the same for all sessions.

Company Overview

Company Name: one move Inc.

Established: June 2020

CEO: Shingo Hara

Headquarters: 5-12-17 Inokashira, Mitaka City, Tokyo

Business Activities: SNS Promotion Services, Licensed Employment Placement Services

Affiliated Company: Piala Inc. (listed on the Tokyo Stock Exchange Standard Market)