[Kanebo Cosmetics 90th Anniversary] "Excitement Makes People Beautiful" as the Theme, Diverse Commemorative Projects to Launch from July

Kanebo Cosmetics will celebrate its 90th anniversary in 2026. To express gratitude to our customers who have loved Kanebo Cosmetics for many years, we will launch special commemorative projects for our 90th anniversary starting in July 2026, with the theme "Excitement Makes People Beautiful."

Kanebo Cosmetics 90th Anniversary Special Site

URL: https://webmember.kao-kirei.com/jp/kbbplaypark/special/kanebo-90th/

Kanebo Cosmetics 90th Anniversary: Theme is "Excitement Makes People Beautiful"

Since 1936, Kanebo Cosmetics has supported beauty by staying close to each individual, even amidst changing times. What Kanebo Cosmetics has consistently cherished and continued to create is "excitement" that makes the heart flutter. As we reach the milestone of our 90th anniversary, we present various anniversary projects under the theme "Excitement Makes People Beautiful."

【Anniversary Message】

What Kanebo has consistently cherished and continued to create.

It is "excitement" that makes the heart flutter.

The pounding of your heart as if falling in love the moment you meet it. The joy that tickles your playful spirit.

The surprise you feel upon touching, the happiness that fills you.

The delight of discovering a new you.

Every challenge over 90 years, and the thoughts focused on each individual's beauty,

have nurtured the culture of beauty and pioneered new eras.

By being excited, people can become more attractive. They can shine, true to themselves and freely.

From 90 years ago, to today, and towards the future, we at Kanebo will continue to create.

【Key Visual & Logo】

About the Key Visual

The worldview, radiating outwards in a radial pattern with items celebrating the 90th anniversary, is inspired by a kaleidoscope that creates new colors and light each time you look into it. It expresses how countless beauties are born and spread through each individual's "excitement" felt through skincare and makeup experiences.

About the Logo

The shape of the "90th" calligraphy logotype is inspired by silk, from the luxury soap "Savon de Soie" (Silk Soap) at the time of the start of Kanebo Cosmetics' cosmetics business.

The soft curves express the delicate beauty characteristic of the cosmetics business, and the flowing letters suggest the potential for the continuously woven history to extend into the future.

【Special Movie】

From 90 years ago, to today, and towards the future, we at Kanebo Cosmetics will continue to create. With this sentiment, we have produced a special movie. It will be released on the 90th Anniversary Special Site and official social media channels starting July 6, 2026.

Kanebo 90th Anniversary Special Movie

90th Anniversary Project Overview

【90th Anniversary Limited Edition Items】

Special design items commemorating the 90th anniversary will be released in limited quantities from "Milano Collection" and "TWANY" respectively.

Milano Collection "Milano Collection Face Up Powder 2027"

Reservations begin May 19, 2026 (Tuesday) / Limited release November 28, 2026 (Saturday)

One application for coverage and transparency. From the "Goddess Cover" powder that instills confidence in skin and mind with every use, a special design featuring sparkling Swarovski® crystals to commemorate Kanebo Cosmetics' 90th anniversary.

Product Page:

https://www.kanebo-cosmetics.jp/milano-collection/powder/

Press Release:

https://prtimes.jp/main/html/rd/p/000000897.000016220.html

TWANY "TWANY Cell Rhythm 2027"

Reservations accepted from July 2026 / Limited release November 7, 2026 (Saturday)

From "Cell Rhythm," the brand's highest-tier anti-aging* cream, reborn with a new design to commemorate Kanebo Cosmetics' 90th anniversary, under the theme "Timeless, Blessed Radiance."

*Refers to skincare that provides moisture according to age.

Product Page:

https://www.kanebo-cosmetics.jp/twany/lineup/special/260701_cellrhythm/

Press Release:

https://prtimes.jp/main/html/rd/p/000000905.000016220.html

In addition, we will liven up the 90th anniversary with various projects, including the limited sale of "90th Sample Included Sets" from Kanebo Cosmetics' five popular brands (ALLIE, suisai, DEW, Milano Collection, media), and special POP displays in stores.

*May not be available at all stores as it is a store-limited promotion. (Ends when stock runs out)

【90th Anniversary Special Site】

To commemorate the 90th anniversary of Kanebo Cosmetics, a special site has been opened within the "Kao Beauty Brands Play Park" starting July 6, 2026 (Monday).

We will introduce the appeal of star items born from each brand, through various projects, showcasing the masterpieces that Kanebo Cosmetics is proud of, which have been loved by many.

Please enjoy the limited content that can only be seen now.

Release Date: July 6, 2026 (Monday)

URL: https://webmember.kao-kirei.com/jp/kbbplaypark/special/kanebo-90th/

Kanebo Cosmetics Masterpiece Encyclopedia

Revealing the secret stories behind product development! We will convey the reasons why they are masterpieces, the stories of their creation, the dedication of researchers, and the cherished sentiments. Please experience the passion of the creators.

Kanebo Lovers

The video content "Kanebo Lovers," where beauty professionals passionately discuss the Kanebo Cosmetics masterpieces they "can't stop loving," will be sequentially released on the 90th Anniversary Special Site.

Please pay attention to what kind of Kanebo love will be shared by famous personalities.

Kanebo Episode Recruitment Campaign

We are seeking wonderful episodes related to customers and each Kanebo Cosmetics brand. Your cherished memories may become a special encounter with a Kanebo item for someone else. We look forward to your many entries.

The History of Kanebo Cosmetics' 90th Anniversary and Towards the 100th Anniversary

In 2026, Kanebo Cosmetics will celebrate its 90th anniversary since the start of its cosmetics business. Having accumulated 90 years of history, we will continue to explore and challenge for further beauty, building upon the history, culture, and technology of beauty that we have established. And, for the future ahead, towards our 100th anniversary, we believe in the potential of cosmetics and will deliver the joy of makeup, the delight of beauty, and the heart-fluttering "excitement" to more and more customers.

90th Anniversary Special Site: https://webmember.kao-kirei.com/jp/kbbplaypark/special/kanebo-90th/