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Revival Confirmed! KATE × Universal Studios Japan's Collaborative Attraction Returns: 'The Witch of House 18: A Mansion Where Emotions Play'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 9, 2026 11:00 PM ・ Updated Jul 13, 2026 3:11 PM ・ 8 min read ・ Source: PR TIMES

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Revival Confirmed! KATE × Universal Studios Japan's Collaborative Attraction Returns: 'The Witch of House 18: A Mansion Where Emotions Play' — Image: PR TIMES

⚡ Key Points

The globally renowned makeup brand KATE and Universal Studios Japan will revive their co-created attraction, 'The Witch of House 18: A Mansion Where Emotions Play,' from September 11 to November 8, 2026.
This walk-through experience invites guests to liberate their true emotions through interactive challenges led by four witches of emotion.

The globally renowned makeup brand KATE and Universal Studios Japan will revive their co-created attraction, 'The Witch of House 18: A Mansion Where Emotions Play,' from September 11 to November 8, 2026. This walk-through experience invites guests to liberate their true emotions through interactive challenges led by four witches of emotion.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000910.000016220.html Distributor: PR TIMES
Published: Jul 9, 2026

The global makeup brand KATE is bringing back its highly acclaimed collaborative attraction with Universal Studios Japan, KATE PRESENTS 'The Witch of House 18: A Mansion Where Emotions Play,' for a limited time from Friday, September 11, 2026, to Sunday, November 8, 2026, as part of Universal Studios Japan's 15th-anniversary 'Halloween Horror Nights.'

• Special website: https://www.nomorerules.net/event/usj/

A Co-Created Attraction Born from Shared Vision Returns Due to Popular Demand

Since its inception, KATE has championed the slogan 'NO MORE RULES.,' encouraging people to break free from conventions and enjoy makeup freely. Meanwhile, Universal Studios Japan operates under the company message 'NO LIMIT!,' aiming to deliver unforgettable 'ultra-exciting, ultra-thrilling' experiences through global entertainment, helping guests break their shells and become 'ultra-energized.'

United by the shared belief that 'human emotions and individuality should be more freely liberated,' the two brands launched this attraction last year as a platform to globally convey this message.

Following overwhelming positive feedback and resonance, the attraction will now return to share this message with even more guests.

About KATE PRESENTS 'The Witch of House 18: A Mansion Where Emotions Play'

Centered on the concept of 'A special zone where you can fully liberate yourself,' this attraction responds to the modern dilemma where, despite growing diversity in values and beauty, people are often constrained by invisible rules like social pressure and fixed mindsets. It offers an experience that empowers guests to freely express their true selves.

Set in a mansion filled with mirrors—the stage for the attraction—guests face emotional trials related to joy, anger, sadness, and happiness, assigned by four witches who govern emotions. By expressing a range of emotions in response to the witches' instructions, guests unlock their inner feelings through the 'Elixir of Emotion,' revealing how to truly liberate themselves.

【Experience Overview】

Suddenly appearing in Universal Studios Japan during Halloween, 'The Witch of House 18: A Mansion Where Emotions Play' is a groundbreaking attraction designed to liberate emotions. The stage is a 'mirror-filled mansion' inhabited by four witches who control emotions.

Visitors to the mansion must confront the 'Trials of Emotion'—four challenges based on joy, anger, sadness, and happiness—set by the witches, who delight in expressive faces. By following the witches' instructions and showing emotionally rich expressions, guests receive the 'Elixir of Emotion,' unveiling their hidden emotions and how to release them.

Empowered by the 'Elixir of Emotion,' guests are encouraged to unleash their inner feelings and step into the Halloween festivities of the park!

Attraction Name

KATE PRESENTS 'The Witch of House 18: A Mansion Where Emotions Play'

Event Period

September 11 (Fri), 2026 – November 8 (Sun), 2026

Operating Hours

9:00 AM – Park Closing ※ Start times may vary by day.

Location

Stage 18, Universal Studios Japan

Attraction Format

Walk-through

<Important Notes> ※ For details, please visit the special website

• Access to the attraction requires an attraction ticket or lottery ticket. Tickets are available exclusively via the 'Universal Studios Japan Official App' as e-tickets.

• Not permitted for children 12 years old and under (or elementary school age and below)

• Child Switch available

• KATE Official Brand Website: https://www.nomorerules.net/brand/

• Universal Studios Japan Official Website: https://www.usj.co.jp/

KATE is an Official Event Partner of Universal Studios Japan.

Image provided by Universal Studios Japan

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase the KATE x Universal Studios Japan collaboration, featuring promotional art and scenes from the "18番地の魔女～感情と戯れる魔女の館～" attraction. They depict visitors interacting with the themed environment, including mirrors, potions, and witch-themed decor, highlighting the immersive experience.

Promotional visual for KATE PRESENTS "18番地の魔女" showing a woman looking into a mirror reflecting a different version of herself, with text "KATE PRESENTS 18番地の魔女感情と戯れる魔女の館" visible.
Two women observe witch-themed paintings in a dimly lit room, while another image shows a room with large potion bottles and dark, ornate walls, suggesting an immersive attraction.
Visitors engage with interactive elements of the attraction, including a large mirror displaying a woman's reflection, and another woman applying makeup in a mirror.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 9, 2026 11:00 PM — Distributor PR TIMES
Collected　Jul 9, 2026 2:20 PM
AI structured & analyzed　Jul 11, 2026 9:22 AM
Desk-reviewed & published　Jul 9, 2026 11:00 PM

FAQ

How long is the 'Witch of House 18' experience?

Approximately 15–20 minutes. Duration may vary depending on crowd levels.

When does e-ticket lottery registration open?

Expected to open in late August 2026. Check the official app for updates.

Can I participate in cosplay?

Cosplay is welcome during Halloween, but eating, drinking, or unsafe behavior inside the attraction is prohibited.

Is the attraction accessible for guests with disabilities?

Wheelchair-accessible routes are available, but sensory effects like sound and darkness are used. Prior consultation is recommended.

Where can I buy limited-edition merchandise?

Available at select in-park stores and a special online shop.

Cite this article — HOW TO CITE

Washin AI News Desk“Revival Confirmed! KATE × Universal Studios Japan's Collaborative Attraction Returns: 'The Witch of House 18: A Mansion Where Emotions Play'”AI News by Washin Village（和心村）, Jul 9, 2026. https://aeo.idaeo.ai/ai/onlineshop-sensai-cosmetics-com/en/news/2026-07-09-%E5%86%8D%E6%BC%94%E6%B1%BA%E5%AE%9A-kate-%E3%83%A6%E3%83%8B%E3%83%90%E3%83%BC%E3%82%B5%E3%83%AB-%E3%82%B9%E3%82%BF%E3%82%B8%E3%82%AA-%E3%82%B8%E3%83%A3%E3%83%91%E3%83%B3-%E8%A9%B1%E9%A1%8C%E3%81%AE%E5%85%B1%E5%89%B5%E3%82%A2%E3%83%88%E3%83%A9%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3

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