Alpenrose's La CASTA brand utilized on the bakery's no-code tool Croissant to design hair care diagnostics. The campaign attracted 13,235 users in 2 weeks, with 83.8% being new prospects, boosting EC sales by 134% YoY.
Alpenrose Co., Ltd. integrated on the bakery's no-code marketing tool Croissant for its brand La CASTA to resolve challenges in youth cognitive expansion and store engagement. The company implemented a Hair Care Diagnostic campaign, featuring custom characters and a 21-branch logic setup. Promoted via Meta ads for 2 weeks, the diagnostic generated 13,235 completions, exceeding the 4,000 target by 330.9%. The campaign achieved a 3.78% CTR, driving store sales to 103% and EC sales to 134% YoY. Crucially, 83.8% of diagnostic participants were identified as new customers. Beyond initial acquisition, diagnostic data revealed strong interest in hair milk among youth over the legacy hair emulsion, providing vital insights for product strategy. The digital interactive experience also enhanced store staff-customer interactions. Croissant enables brands to build online capsule toys, diagnostics, and customized surveys to maximize conversion rates and customer insights without coding.
FACT BOX
- Source: PR TIMES
- Category: business
FAQ
What is the name and purpose of the measure introduced by Alpen Rose?
The 'Hair Care Diagnosis' utilizing 'Croissant' aimed to expand recognition among young people, acquire new customers, and create a reason to visit physical stores.
What were the specific performance figures for the diagnosis campaign?
During a 2-week Meta ad campaign, they achieved 13,235 diagnoses (330.9% of target), an ad CTR of 3.78%, with 83.8% of participants being new users and EC sales reaching 134% YoY.
What unexpected effect regarding customer needs was discovered through the diagnosis?
While their long-term popular product was hair emulsion, the diagnosis data visualized high interest in hair milk among young customers.
What kind of tool is 'Croissant'?
It is a no-code marketing tool developed and provided by on the bakery Co., Ltd., allowing users to create online gachas, diagnoses, and surveys.
What are the fees for 'Croissant' and the company information?
The annual cost is around 650,000 JPY including initial fees (from 50,000 JPY/month). It is provided by on the bakery Co., Ltd. (Representative: Yuya Ido, Yokohama, Kanagawa).