KOKOBUY Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masaki Abe) announced the limited-edition release of three products on Friday, June 12, from its brand 'product' (https://theproduct.jp/), which offers organic products that bring fun and surprise. These new items combine popular standard products such as "The product <Hair Balm & Skin Cream>", "The product Lasting Oil <Hair Oil & Skin Oil>", and "The product Lasting Wax <Hair Balm & Skin Cream>" with a mini size of "The product Lasting Oil <Hair Oil & Skin Oil>", which helps prevent color fading※2 by caring for UV rays※1.

Set Product Overview

The product Taba-kan Set (Bundle Set) Smooth Bundle Balm That Resists Humidity and Frizz "The product <Hair Balm & Skin Cream>" 42g "The product Lasting Oil <Hair Oil & Skin Oil>" 8mL Price: ¥2,178 (tax included)

The product Lasting Wax Yokubuka Set (Deep Desire Set) Care for UV Rays※1 and Don't Give Up on Shiny Hair and Color Retention※2 #YokubukaBalm "The product Lasting Wax <Hair Balm & Skin Cream>" 42g "The product Lasting Oil <Hair Oil & Skin Oil>" 8mL Price: ¥2,420 (tax included)

The product Lasting Oil Yokubuka Set (Deep Desire Set) Care for UV Rays※1 and Don't Give Up on Shiny Hair and Color Retention※2 #YokubukaOil "The product Lasting Oil <Hair Oil & Skin Oil>" 90mL "The product Lasting Oil <Hair Oil & Skin Oil>" 8mL Price: ¥2,750 (tax included)

[Product Description]

These special sets include "The product <Hair Balm & Skin Cream>", which controls frizz caused by humidity and maintains a bundled hair look, along with "The product Lasting Oil <Hair Oil & Skin Oil>" and "The product Lasting Wax <Hair Balm & Skin Cream>" for UV care※1 on hair. Additionally, a convenient 7-day trial size (8mL) of "The product Lasting Oil <Hair Oil & Skin Oil>" is included for easy portability.

[Release Date]

Friday, June 12, 2026

[Retail Locations]

Available at variety stores nationwide (e.g., Cosme Kitchen, LOFT, PLAZA) and drugstores (e.g., Matsumoto Kiyoshi, Cocokara Fine Group).

*Some stores may not carry these products.

About the Products

"The product <Hair Balm & Skin Cream>" 42g Features a refreshing mandarin orange essential oil scent, suitable for all genders. [Point 1] Creates a wet look, shine, and moderate hold for hair. Take an appropriate amount onto fingertips and warm with hand temperature to transform it into an oil. Apply to hair for a moderate hold and shine. [Point 2] Full body moisturizing care. A multi-balm that provides moisture and care not only for styling but also for hands, nails, and body. Product URL: https://theproduct.jp/collections/hair-styling/products/hair-wax

"The product Lasting Wax <Hair Balm & Skin Cream>" 42g Features a sweet and sour orange iced tea scent that makes you want to use it every morning. [Point] Smooth finger-feel "perfectly bundled" styling. Inheriting the high-quality texture of the conventional "The product <Hair Balm & Skin Cream>", it provides a moderate hold, giving hair natural shine and a bundled look while maintaining a smooth finger-feel and "perfectly bundled style" for a long time. Product URL: https://theproduct.jp/collections/hair-styling/products/lasting-wax

"The product Lasting Oil <Hair Oil & Skin Oil>" 90mL Features a sweet and sour orange iced tea scent that makes you want to use it every morning. [Point] Exquisite style with "shine x wet look" that naturally brings hair together. Prevents breakage due to coloring and creates a glossy, wet hair look down to the ends. Can be used for styling or as a leave-in treatment after towel-drying. Also suitable for use before heat styling. Product URL: https://theproduct.jp/collections/hair-styling/products/lasting-oil

All of this season's set products come with a convenient 8mL mini size (approx. 7 days' supply) for portability and trial.

Company Profile

KOKOBUY Inc. is a cosmetics company within the Onward Group responsible for the wellness domain, developing the organic haircare brand 'product' from the American West Coast. The flagship product, "The product <Hair Balm & Skin Cream>", a pioneer in multi-balms, has grown into the brand's core product since its launch in Japan in 2011, with cumulative shipments exceeding 6.18 million units※. Centered on a commitment to organic ingredients, the company provides value that enhances consumers' "individuality" through product development that extends beyond haircare. ※Self-reported shipment data from January 2018 to September 2025 Representative: Masaki Abe, President and CEO Headquarters: 2F Onward Baypark Building, 3-9-32 Kaigan, Minato-ku, Tokyo 108-8439 Business Activities: Manufacturing and sales of cosmetics HP: https://theproduct.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Onward Group
  • Dates in source: June 12, 2026 / 2011 (Japan launch)
  • Products / services: The product Hair Balm & Skin Cream / The product Lasting Oil