Aichi Prefecture's Toyohashi City Signs Agreement with OpenStreet and Marushime for Demonstration Experiment on Shared Cycling Utilization, Installing HELLO CYCLING Ports

OpenStreet Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomoaki Kudo; hereinafter "OpenStreet"), Marushime Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; President: Yasutake Okuma; hereinafter "Marushime"), and Toyohashi City, Aichi Prefecture (Mayor: Naoto Nagasaka) announce the signing of a tripartite agreement titled "Agreement on Demonstration Experiment toward Utilization of Shared Cycling" (hereinafter "this agreement").

On June 23, 2026, OpenStreet, Marushime, and Toyohashi City signed this agreement with the objective of improving local transportation convenience and verifying the effectiveness and challenges of shared cycling as a new mobility option complementing public transportation. Under this agreement, ports for the shared cycling service "HELLO CYCLING" will be installed at three locations, including Toyohashi City Hall and Futagawa Station, with further expansion planned through ongoing collaboration among the three parties.

In Toyohashi City, Marushime has been operating the "HELLO CYCLING" service since July 23, 2024. With the addition of these three new public sites, the total number of port locations in the city will reach 23.

Initial Port Installation Locations

Port Name

Address

Number of Bikes Supported

Toyohashi City Hall Citizen Plaza

1 Imabashi-cho, Toyohashi City, Aichi Prefecture

6 bikes

JR Futagawa Station South Entrance

2-5 Minamimotomachi, Ooiwa-cho, Toyohashi City, Aichi Prefecture

5 bikes

Nonhoi Park East Gate (Toyohashi Comprehensive Botanical and Zoological Park)

1-238 Oana, Ooiwa-cho, Toyohashi City, Aichi Prefecture

6 bikes

For a complete list of port locations within Toyohashi City, please visit the official website.

Since the service launch, usage frequency and number of users have steadily increased despite seasonal fluctuations, indicating growing adoption as a local transportation option. Additionally, "HELLO CYCLING" ports operated by Marushime are also available in nearby Shinshiro City, Tahara City, and Gamagori City in Aichi Prefecture, as well as in Lake Hamana City in Shizuoka Prefecture, enabling cross-municipal travel.

Recent usage data shows that existing and new users each account for approximately 50% of local users, suggesting that the service is increasingly used not only by visitors but also as a regular means of daily transportation by local residents.

Moving forward, we will continue to enhance mobility convenience through "HELLO CYCLING" to support local transportation infrastructure in the eastern Mikawa region, including Toyohashi City.

Overview of the Agreement (Excerpt)

Implementation Period

June 23, 2026 (Tue) – March 31, 2028 (Fri)

Roles (Excerpt)

Toyohashi City

• Coordination with relevant organizations related to the demonstration experiment

• Securing public land for cycle ports

Marushime

• Installation, maintenance, and post-experiment site restoration of facilities and equipment for the demonstration

• Operation of the shared mobility service related to the experiment

• Securing ports on non-public land

OpenStreet

• Provision of the shared mobility platform application, system, and associated devices

• Collection, organization, and provision of various data to Toyohashi City

Agreement Signing and Launch Ceremony Held at Toyohashi City Hall

On Tuesday, June 23, a signing and launch ceremony for the agreement was held at Toyohashi City Hall, attended by Mayor Naoto Nagasaka of Toyohashi City, President Yasutake Okuma of Marushime, and President and CEO Tomoaki Kudo of OpenStreet.

At the ceremony, Mayor Nagasaka commented, "We are very pleased to have shared cycling as a tool that allows people to discover new charms of Toyohashi. We hope many citizens and visitors will enjoy Toyohashi using shared bicycles." The event concluded with a commemorative photo.

How to Use "HELLO CYCLING"

To use the service, users must download the "HELLO CYCLING" app. After free registration, users can easily search for ports, reserve bikes, and complete payments via the app. Bikes can be picked up and returned at any port displayed on the app map nationwide, enabling convenient, on-demand usage.

【Usage Fees】

Fees vary depending on the bike type and area. Please check the details via the URL below.

https://www.hellocycling.jp/price/

HELLO CYCLING Official Website (https://www.hellocycling.jp/)

HELLO CYCLING App Download (https://www.hellocycling.jp/app/openapp)

About OpenStreet

Backed by Japan's Bicycle Utilization Promotion Act and a unique horizontally distributed regional partner model, OpenStreet aims to promote MaaS by providing diverse last-mile mobility solutions through "HELLO CYCLING," Japan's largest shared cycling platform, and "HELLO MOBILITY," a shared mobility platform for scooters and ultra-compact EVs.

https://www.openstreet.co.jp/

About Marushime

Founded in 1910, Marushime Co., Ltd. is a long-established company whose core businesses include the sale, storage, and transportation of petroleum products. The company also operates in diverse fields such as LP gas supply, residential equipment, used car sales, industrial waste treatment, and real estate leasing. In recent years, Marushime has focused on MaaS initiatives, addressing regional mobility challenges through diverse transportation options, while also engaging in environmentally conscious recycling and next-generation agriculture support. As a community-based comprehensive lifestyle service provider, Marushime contributes to sustainable regional development and the creation of comfortable, enriched living environments.

http://www.marushime-kk.co.jp/